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Crossovers: From Sports to Tech

The Hoffman Agency

In undergrad, I stuck to sports PR and saw the good and bad sides of that industry. From my first interview and through the next, everyone was exceptionally enthusiastic and kind. The post Crossovers: From Sports to Tech appeared first on "What's HAppening" Blog. What got me to stay, though, was the culture.

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Trends and Best Practices for Media Relations

PRSay

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit.

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No Shorts, No Sunglasses, No Service

Mindful Marketing

That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise. His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off.

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AI and Journalism: What’s Next?

PRSay

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

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Susan Slusser – Meet the Media

Landis PR

As Major League Baseball opens the season this week, we invited award-winning journalist, Susan Slusser to be interviewed for “Meet the Media.” Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. Susan Slusser Happy Opening Day!

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. That works both ways. Any pet peeves with PR people? Maybe something that would surprise people?)