ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. The findings or data from a white paper can also be pitched out to the media.

Case Study 390

Case Study B2B Study Interviews 390

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day.

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Pitching Media Writing Interviews 97

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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Pitching Journalism Writing Print 0

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves. What you decide to write about can impact which publications will want your story, too.

Writing 82

Writing How To Media Guidelines 82

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance. What’s more, I’ve been able to use the experience from each role to enhance the other. Know your audience.

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Pitching B2B Examples Interviews 193

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

Pitching 120

Pitching Newspapers Writing Local 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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Interviews Publicity Technology Social Media 100

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

PRSay

MAY 17, 2021

Based on the report’s findings, here are ways we can better engage journalists this year and beyond: Pitch on Monday morning. We’re often told that Tuesday or Wednesday are the best days to send out press releases or pitch story ideas to reporters. Just 6 percent said they prefer to receive pitches on Fridays.

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Pitching Survey Report Social Media 191

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. We pitch the media.

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How To Pitching Film Video 130

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions.

Interviews 99

Interviews Writing Pitching Internal 99

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

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Publicity Television Local Pitching 331

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 131

Publicity Small Business Trends Leadership 131

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media.

Strategy 243

Strategy Writing Social Media Guidelines 243

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Basically, you need to be observant.

Publicity 130

Publicity Pitching System Small Business 130

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

How To 245

How To Media Report Interviews 245

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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Survey Pitching Technology Writing 78

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Blogs were raging.

Blogging 115

Blogging Software B2B Survey 115

5W PR

NOVEMBER 7, 2023

Engage with them on social media, comment on their content, and attend industry events. Leverage social proof Customer reviews and testimonials can enhance the odds of being featured. Provide any additional information promptly and accommodate any requests for samples or interviews.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well.

Media 212

Media Pitching Report Interviews 212

PR Fuel

AUGUST 19, 2021

Positive media coverage is likely to offer higher credibility than paid ads. Moreover, having good media relations gives the benefit of third-party endorsements, not to forget that it increases social media traffic. But how do you build and maintain positive media relationships? Interact With the Journalists’ Work.

How To 105

How To Media Pitching Report 105

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. The same basic rule applies when pitching a media contact. Use superlatives sparingly.

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Pitching Writing Journalism Guidelines 136

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. To have their own post go viral, even land new business. It saves lives and erasing the stigma attached to mental illness is long overdue.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). After all, donuts are one of those things that are relatively pervasive on social media.

Social Media 60

Social Media Media LinkedIn Instagram 60

Sword and the Script

JULY 26, 2022

How do you earn media? Do you want to have an interview with her?” Because you’ve done your legwork and found an angle the publication will like, the publication accepts the offer, and your earned media appears in a publication before a raft of interested readers. That makes excellent fodder for earned media placements.

Media 171

Media Pitching Agency Guidelines 171

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

Pitching 60

Pitching Newspapers Writing Social Media 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

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Agency Energy Crisis Management Industry 89

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ).

B2B 177

B2B Case Study Enterprise Resources 177

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120