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The Productivity Paradox: Is AI Worth the Risk of Destroying Society?

Stern + Associates

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Future That Allows for Human Thriving? ”

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 119
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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 108
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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

He also highlights related research he conducted with PwC , discusses investment opportunities, and shares insights from experts at the forefront of climate tech, many of whom he has personally interviewed. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Measure your results. Social media management tools, social listening tools, and website analytics are helpful here.

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Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?