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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294
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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. I created a system I call the Get PR Famous Formula that is a proven to work. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. It’s really not that difficult to start.

Publicity 331
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Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. We’re basically capturing local news that’s not available outside of the local area. You can’t just rebuild that with AWS.

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Land Stories

PR for Anyone

I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. The system works! And then, on the local level, I want you to think about what’s happening in September. Timing is everything when you want to land stories in the media.

Pitching 130
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Find Media Opportunities Beyond Black History Month or Other Observances

PRSay

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 157
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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. The health system has launched a comprehensive “Welcome Back” campaign to let patients know that they can safely return for care. Dennis Wilson, Jr.,

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Getting the Yes When Pitching the Media

PR for Anyone

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. The system works!

Pitching 130