Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal Communications. Iterative PR Measurement. AirPR offers a media monitoring solution. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. To become more self-aware, we need to be able to identify our emotions and recognize the thoughts we have about those emotions.

Leadership 177

Leadership Financial Employee Google 177

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Then, fold them into the strategy with press announcements that are well-timed, such as before a specific season, holiday, or other relevant occasion. .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients.

SEO 227

SEO Agency Reputation Policies 227

Business Wire

MAY 11, 2017

When it comes to internal PR staffing, 79% said that their numbers would stay the same in the next year with 13% saying they would moderately increase. Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

Study 216

Study Marketing Journalism Advertising 216

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109

Report Government Financial Trends 109

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 122

Communications Crisis Internal International 122

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Once you are clear on your goals and priorities, you can start thinking about and researching PR firms that can help you meet those objectives. technology, CPG, financial services, etc.)

Agency 195

Agency Strategy Communications How To 195

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. I started my PR and marketing career almost 15 years ago.

Measurement 50

Measurement Comparison Analytics Agency 50

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

Wadds Inc.

APRIL 19, 2023

Recently, whether it’s political advisers resigning over supposed factual errors or documentaries about the relationship between public relations and big polluters, the morality of the profession continues to be under the microscope. To say this book is cynical about public relations is an understatement.

Ethics 105

Ethics Government Corporate Exercises 105

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Measure performance daily. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. And it shouldn’t always be about your brand. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. million for the quarter, or about.09

Software 132

Software Reddit Technology B2B 132

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Presspage

MARCH 31, 2023

Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. Social listening, webcare, customer care, and incoming press requests are significant indications. Use all available data and insights to discover what matters to your audience.

Crisis 78

Crisis Travel Software Data 78

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success.

Marketing 170

Marketing Measurement Trends B2B 170

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Upkeep of media lists. Answering media inquiries.

Communications 78

Communications Measurement Tools Enterprise 78

Solo PR Pro

SEPTEMBER 12, 2017

In today’s market, the lines are blurred between many disciplines and clients no longer care about labels or functions but solving a problem. Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice.

Measurement 49

Measurement Report Analytics Google 49

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself? Don’t forget about vacation time, by the way.)

Measurement 40

Measurement Agency Employee Insurance 40

Newsfile

OCTOBER 24, 2023

In addition, 86% of users think twice about buying from a company with negative reviews. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

Onclusive

JANUARY 6, 2020

Then, they challenge and expand their prospects’ thinking about those needs and wants, often in a way that aligns with what they are selling. Think about it. Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working.

Advertising 195

Advertising Advertising Marketing How To 195

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. The event provoked questions about our reliance on social media , forcing people around the globe to rethink their relationship with these platforms.

System 62

System Social Media Policies Google 62

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 89

Crisis Internal International Conference 89

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Memo Memo is a public relations analytics and insights tool that tells you how many people read articles about your brand, industry, and competitors.

Tools 78

Tools Communications Pinterest Analytics 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

One of the more frustrating things to happen on the agency side is hearing about a big development at the last minute, with very little time to plan for the best results. Measure what matters. Speak up about problems. Be an internal champion. The best clients share news early and often.

Agency 223

Agency How To Construction Advertising 223