Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR writers often help write case studies used on the company’s website, and if the customers or accomplishments are high profile enough, can be pitched to reporters as a success story.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

NOVEMBER 1, 2023

What was really important to me was, “What can I study that will serve me no matter what field I work in?” Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. At Vanderbilt, I had already started working in sports. I still haven’t. And to me, it was ethics.

Sports 77

Sports Ethics Television Storytelling 77

Stern + Associates

APRIL 15, 2022

Anne-Marie Slaughter , CEO of New America and Former Dean of Princeton University’s School of Public and International Affairs, is a recognized authority on foreign policy , leadership, diversity and gender equality. For a preview, we’ve highlighted the work of three of these sought-after advisors below.

Energy 62

Energy Government Internal International 62

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. There was the mother, distraught that her college-age son who was studying abroad and now had no home to return to. No, he was not OK. Her story was sad and convoluted.

Communications 154

Communications Internal International Local 154

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: PR tech desires.

Survey 82

Survey Corporate Communications Financial 82

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Nick Bell will be presenting a professional development session on Oct.

Data 144

Data How To Storytelling Analytics 144

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

AUGUST 19, 2022

By Mythily Nair, Intern. Working in an agency is a crash course in time management, deadline management, client communications and internal communications with my manager, team leads, senior leadership and more. I believe that storytelling itself is an art, one that humans have passed down orally for millennia.

Internal 36

Internal International Pitching Storytelling 36

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. Countless studies say that consumers have much better recall of a video than they do static text — and that can facilitate the path to purchase or, in the least, better engage your audiences.

Video 120

Video Brand Branding Trends 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

SEPTEMBER 18, 2014

Following are study highlights gleaned from the CPRS presentation* as well as some commentary from my perspective as a senior Canadian practitioner with experience in a variety of sectors. Some background on the Canadian study arm. In the results determined via research such as the GAP study, I can see this happening.

Study 99

Study Measurement Survey Education 99

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Rethinking internal and external comms. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Securing a reputation for content leadership.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 12) “Internal communications is as important as external.”. 26) “I wish they understood the value of storytelling the way I do.”. It’s not just about content, or search, or conferences, or advertising, or a webinar. It needs to be authentic.”. What would you add?

Corporate 74

Corporate Communications Survey Employee 74

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Nominated by Marlene Neill, Baylor University.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. What’s causing this disconnect?

Leadership 111

Leadership Brand Branding How To 111

Beyond PR

OCTOBER 27, 2016

Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments. When we provided thought leadership content to the leads in the pipeline, it helped close sales. Follow her @staceylamiller.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Cision

MAY 21, 2015

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Study how dimensions and metrics within your tracking tools interrelate. sites.com). Tips for executing 5 Why?

Report 52

Report How To Marketing Analytics 52