Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Stephen Waddington

AUGUST 31, 2020

Externally that means continuing to engage the public around social distancing measures and the need for protective equipment. Internally it will focus on the balance of home and office working. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities.

Communications 125

Communications Crisis Leadership Sports 125

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 117

Social Media Conference Media Corporate 117

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. Measuring a publicity stunt’s success depends on the initial goal. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Local optimization and drive positive reviews. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. A key indicator of great reputation is people talking about you positively. One way to measure this is by returning visitors from social media channels. Hospitals also look for recognition at the local level. What pages are visited most?

Healthcare 60

Healthcare Analytics Google Local 60

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. And give authority to those people who have internalized these values of adaptive crisis response. And change requires a response. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. And give authority to those people who have internalized these values of adaptive crisis response. And change requires a response. The Doctor in SWAT School.

Crisis Management 157

Crisis Management Crisis System Policies 157

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Selflessness is selfish.

Airlines 120

Airlines Viral Government Local 120

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

AUGUST 15, 2011

Its goals are entrenched in reputation and community-building. Right now, I can’t tell you if a blog story about U of R research made post-secondary education an important factor in a local voter’s decision at the ballot box. In my case, I can still defend the castle. With that said, I’m still looking for better performance metrics.

Study 71

Study Education Blogging Print 71

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). Which real, historical or fictional person or brand would you like to give a reputation makeover? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. But to your question, I think it’s about making sure that leaders really think about the local issues that are most important to them. Authenticity is an essential element.

Ethics 73

Ethics Brand Branding Internal 73

Burrelles Fresh Ideas

OCTOBER 10, 2023

Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 87

Video Publicity Marketing Analytics 87

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish. I’m assessing what’s in it for me, which includes the fee being paid, but covers much more than that.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish. I’m assessing what’s in it for me, which includes the fee being paid, but covers much more than that.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Does reputation top profit? Internal comms a top priority.

Software 122

Software Case Study Advertising Advertising 122

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Audiences took full advantage of the wealth of local, national and international theatre and dance.” the festival administration; the army of volunteers; and, of course, the sponsors.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. It employs 100 local staff and serves about 400 customers.

Reputation 85

Reputation Technology Tools Data 85

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Doctor Spin

MAY 21, 2023

Internal communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Poor online reputation. Global vs local. Investor relations (IR). Media relations. Digital PR. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. Are your core audiences in the local, regional or national markets? Testimonials.

Writing 52

Writing System Automotive SEO 52

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

PR Conversations

SEPTEMBER 18, 2014

According to GAP VIII results, Canada’s senior PR professionals are apt to have a local or regional scope of practice. This tight focus stood out in the Canadian results,” stated Thurlow, further noting, “US and Australian practitioners have much more multinational and international scope.”.

Study 99

Study Measurement Survey Education 99