PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. When developing media campaigns, what common mistakes do organizations make? percent of the pitches they receive. Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. We’ve got tips from Dao on what and how to pitch tasty treats and stories. What kind of information do you like to receive? How do you prefer to receive pitches?

Pitching 120

Pitching Travel Trends Print 120

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. In other words, the ads were often informative or entertaining – and that’s why it worked. However, I learned a lot about reporters and pitching in that capacity. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate.

Radio 75

Radio Television Media Local 75

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. Q: What makes a good pitch? “What makes a good pitch? Be able to do what you’re pitching to me is job one. Some stories will work well in print, others in video. Is it interesting?”

Film 211

Film Pitching Print Journalism 211

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. For millennials, a recommendation from a friend can be more effective than a print ad.

Consumer 78

Consumer Print Social Media Advertising 78

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Vetted acquired by ITK Information Services.

Software 89

Software Pitching Measurement Enterprise 89

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust. What’s Required in Media List Building?

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. ’ If you’re constantly giving readers information that leaves the impression of ‘Well, that makes sense,’ you’re doing your job, but you’re never going to stick in their brains later.

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Benefits of taking a proactive approach.

Print 112

Print Trends Agency Brand 112

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? Social media profiles and content.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

OCTOBER 26, 2015

Here are some of Cision PR Edition’s major feature upgrades and how they can help you drive success with your influencer marketing campaigns: Gorkana’s Premium Profiles & Media Updates: Working with out-of-date contact information won’t help your engagement strategy.

Print 120

Print Software Mobile Writing 120

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Do you have an opt-in in place to capture people’s information and put them in a nurturing sequence to get to know you and THEN buy from you?

Television 130

Television Print Interviews YouTube 130

PR for Anyone

JANUARY 20, 2022

These are nuggets of information you provide in a succinct manner getting your message across quickly and easily. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Interviews go much better when they are conversational.

Interviews 130

Interviews How To Media Television 130

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Does your media push translate into a foray into another medium?

Instagram 159

Instagram Reddit Transportation Creativity 159

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Media 60

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Try our services.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Then if I want to know more, I will request phone numbers so that I can get the information myself.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

JULY 7, 2020

Prowly adds features to media database Prowly had added several enhancements to its media database. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 123

Technology Publicity Software Print 123

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Help A Reporter Out (HARO) recently hosted its very first media briefing with four major USA Today leaders in Washington, D.C. For Beryl, it’s all about social referrals.

Mobile 120

Mobile Print Trends Twitter 120