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Leveraging Data Analytics for Informed Investor Relations

Presspage

In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Personalized content, informed by data, deepens investor relationships by aligning messages with their specific interests, such as sustainability, enhancing loyalty and engagement.

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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Promote technological advancements Innovation is a constant for banks, often going unnoticed. Nonetheless, the environment has evolved.

Banking 78
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Let’s say you work in marketing at that ramen company.

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Building a perfect pitch? The story is in the data

Onclusive

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. Also, make sure that it’s compliant with privacy laws such as GDPR.

Pitching 370
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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 247
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 273
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157