Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

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Writing Pitching Report Strategy 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I use Evernote, which helps me to save important pieces of information and jot down quick thoughts during the day. How will you find the time to treat every meeting like a first interview? Mentoring PR 2.0

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Meeting Interviews Software Energy 341

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. This comes spontaneously and never fades.

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Writing Social Media Meeting Facebook 59

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

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SEO Engineering Writing How To 52

OnePitch

JULY 19, 2022

Today’s guest on Coffee with a Journalist is Mark Matousek , a reporter at The Information. During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. His Thoughts on Subject Lines. [00:05:21]

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Pitching Writing Report YouTube 76

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. The name doubly fits, since our job is to manage TMI (“too much information”). We keep things simple. TMI does PR.

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Interviews Radio Small Business Pitching 284

Wadds Inc.

MARCH 8, 2023

The amount of information in the market is overwhelming and vendors typically oversell solutions. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

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Tools Writing Pitching Web 98

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

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Interviews How To Media Infographics 120

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.

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Writing Pitching Course Conference 112

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

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Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. And that’s just the morning!

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Writing Exercises System Interviews 120

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Your contact information.

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Writing How To Media Guidelines 72

Buzzstream

NOVEMBER 10, 2020

I start with a brief polite introduction, I then get straight into the study itself and what its key finding is i.e. the piece(s) of information that will form their headline. Get weekly exclusives (find a celebrity, conduct the interview etc.). There is a lack of information about what the study entailed. You get the gist.

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Pitching Writing Digital PR How To 164

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels. Sound bites.

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Interviews How To Media Media Training 120

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. A press release is also a great way to get all the information in one place. Know Why You Are Writing. Who Are You Writing For?

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Writing Product Launch Storytelling Pitching 52

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Use a friendly, informal tone of voice. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

The Hoyt Organization

JUNE 5, 2024

Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign. Interviewing experts provides valuable insights and information to your audience, further reinforcing your campaign’s credibility. Keyword research to gain insight into hot topics.

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Strategy Communications Local Interviews 60

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. military operating environments.

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Public Affairs Communications Radio Television 87

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Write your story.

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Interviews Writing Pitching Internal 99

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Because a freelance employee will sign an NDA and in most cases a non-compete agreement, the agency team shouldn’t worry that they’ll disclose confidential client information or try to lure the client away. As for clients, it’s best that they know of any freelancer’s status, and in most cases full client contact is a plus.

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How To Employee Training Interviews 315

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

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Journalism Automotive Interviews Writing 115

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

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Writing Software SEO Advertising 52

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I regularly write articles on market reports, industry regulations, information management technology, and operations.

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Meeting Media Pitching Newspapers 88

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

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Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

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Conference Pitching Agency Writing 368

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

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Pitching Television Interviews YouTube 130

PR for Anyone

MARCH 27, 2024

From frugality in the kitchen to societal expectations around marriage and career choices, our family and generational stories often inform the way we make decisions. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career.

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Film Storytelling Writing Insurance 130

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

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Company How To Leadership Pitching 100

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! They also saw reporters were struggling to find information about traveling.

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Product Launch Travel Interviews Writing 100

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

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Survey B2B Marketing Interviews 117

PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.

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Report Local Media Pitching 172

ImPRessions - Crenshaw Communications

JULY 30, 2020

You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday. You can write a funding announcement press release in your sleep. . When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter.

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ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

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PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I Journalists are gathering information in new ways. Get used to competing with COVID. Now, that dynamic has completely changed.

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Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. I’ll use that information to cater a setlist that will resonate with that audience while staying true to my band’s persona. Here’s what I’ve learned as a musician and PR professional. Know your audience.

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