Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I had to balance that with the fact that I’d been witness to so much and had a stack of information which I felt strongly it was in the public interest to reveal.

Storytelling 147

Storytelling Local Case Study Television 147

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose.

Storytelling 36

Storytelling Community Industry Transportation 36

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 86

Public Affairs Communications Radio Television 86

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

But the best campaigns are fueled by creativity, yet informed by research. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition.

How To 257

How To Interviews Measurement Storytelling 257

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

5W PR

SEPTEMBER 11, 2023

When it comes to health and wellness communications via research, PR serves as a bridge between researchers and the public, translating complex scientific information into accessible messages that resonate with a wider audience. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. It’s also ideal to cater to different needs and budgets with a diverse range of consumer health products , services, and information. Focus on education, not just promotion.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. I always watched it, and it was extremely informative when I was younger.”

Storytelling 60

Storytelling Film Interviews Policies 60

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

Onclusive

FEBRUARY 10, 2022

In addition to being able to make real-time changes to your current campaign and informing your strategy going forward, you can also use your success metrics in your stakeholder reporting and, ultimately, prove your value to your executives. Track your pitch effectiveness & journalist engagement. What do you do that no one else can?

Measurement 195

Measurement Pitching Data Media Relations 195

Stern + Associates

MARCH 17, 2023

And crucially, our rolodex of reporters is never static; we’re constantly breaking through to reporters of all types via the friends we already have or just by being a consistent source of great information, insights or stories (more on that later).

Media Relations 106

Media Relations Media Storytelling Report 106

Burrelles Fresh Ideas

MAY 21, 2024

The awareness this month highlights is crucial for helping individuals understand how mental illness affects their lives, informing them about available resources, and highlighting advocacy methods for everyone, regardless of their mental health status. Pinterest is revolutionizing employee well-being with innovative initiatives.

Employee 97

Employee Pinterest Resources System 97

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

APRIL 14, 2016

We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how it affects and changes our world. We appreciate the brilliance of simple storytelling, and draw lessons on how the best podcasts employ drama, suspense, surprise, and curiosity to tell stories.

Radio 120

Radio Interviews Storytelling Technology 120

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Prepare an interview agenda. Conduct the interview.

Interviews 99

Interviews Writing Pitching Internal 99

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Transparency Transparency and authenticity are critical in building trust with customers.

Corporate 78

Corporate Industry Communications Ethics 78

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. The brand perception audit may provide key insight that informs the overall PR strategy. PR strategy. Media training.

Agency 188

Agency Publicity Media Training Training 188

PRSay

NOVEMBER 19, 2021

Recruiters are today’s workforce mavens, with expert advice on what’s happening in the job market and providing insight on topics like career growth, compensation, as well as company-specific information like culture and management style. Recruiting is a remarkable sales gig — it’s a PR and storytelling job.

Interviews 145

Interviews Storytelling LinkedIn Writing 145

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Digital communication is the proverbial double-edged sword.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?”. Uncategorized Facebook as a media property Facebook News Feed Facebook PR strategy visual storytelling'

Facebook 148

Facebook Storytelling Media Retail 148

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. What information do you always make sure to include in a pitch?

Media 96

Media Sports Agriculture Pitching 96

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best. I also enjoy how the tables have turned.

Radio 238

Radio Interviews Community Storytelling 238

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. The post, “ The Beauty of Words Can Push into Visual Storytelling ” includes an example of this. Billboards. Movie posters.

Storytelling 159

Storytelling Pinterest B2B Examples 159

Buchanan PR

JUNE 16, 2022

My advice is not motivated by political reasons (though I think every American citizen should pay attention to these hearings as part of our responsibility to stay informed). How well is the committee building its case by using interviews and research? This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Keep up with trends and use them to your advantage.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Read on to start creating your own PR blogroll.

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.” In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

Cision

DECEMBER 27, 2016

This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. Technology and communication tools are constantly changing, with consumers finding themselves bombarded by information on every side.

Pitching 211

Pitching Crisis Consumer Storytelling 211