The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. The Middle. I’m challenging myself and my perspectives.

Storytelling 36

Storytelling Community Industry Transportation 36

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Write your story.

Interviews 99

Interviews Writing Pitching Internal 99

Stern + Associates

MARCH 17, 2023

And crucially, our rolodex of reporters is never static; we’re constantly breaking through to reporters of all types via the friends we already have or just by being a consistent source of great information, insights or stories (more on that later).

Media Relations 106

Media Relations Media Storytelling Report 106

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. Authentic Storytelling Project. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. The brand perception audit may provide key insight that informs the overall PR strategy. PR strategy. Media training.

Agency 188

Agency Publicity Media Training Training 188

PRSay

NOVEMBER 19, 2021

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. To help shed light on this, we interviewed Melody Lee, one of Chaloner’s placed candidates turned client, about her experience in relationship building with recruiters. That’s also a magical skill.

Interviews 145

Interviews Storytelling LinkedIn Writing 145

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts. “As

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A good rule of thumb when carving out a thought leadership position is to test notions against the “Four I’s” – innovation, information, instruction and inspiration. Leadership reputation can be increased substantially by sharing information with colleagues and community. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Meet Max Swisher. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. My guiltiest pleasure is…listening to movie scores while writing. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

FEBRUARY 2, 2017

All of which proves there’s still a place in the media landscape for tactile, richly-illustrated print media, even in the face of what Jamieson decried as the internet’s facility with “fast, cheap distribution of throwaway information.”. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling.

Print 48

Print Newspapers Interviews Journalism 48

ReimaginePR

MAY 30, 2015

However media learn about you, once they decide they’re interested in you, they may well reach out to you for additional information and assets. Interviews – Q & A on video. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1.

Media 120

Media Television Video Print 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. In the information age, the price of a brand lacking authenticity and social relevance is a direct one that threatens the bottom line.

Training 0

Training Leadership Brand Branding 0

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. Students – more than ever – rely on having the most current, up to date, and relevant information. storytelling, etc) to the dark side of social media (ex. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders.

Leadership 55

Leadership Employee Airlines Construction 55

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers.

Financial 79

Financial Banking Content Marketing Writing 79

Communications Conversations

OCTOBER 13, 2015

To me, this seems like a straight information post. 2: What about producing your own interview series live from volunteer events? Wouldn’t that work better than publishing an informational post (see above) that gets 46 impressions and 2 likes on Facebook? Except, the Pella folks forgot to amplify the content.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. I’ve always enjoyed storytelling and writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

prTini

JUNE 1, 2015

While you may not be tasked with creating or producing videos yourself, you do need to know how to talk intelligently about video content opportunities and make informed recommendations to your clients. Where can a slower approach enhance your storytelling? Relating this back to PR, think about writing an article or strategic plan.

Video 28

Video Travel Viral Resources 28

Burrelles Fresh Ideas

JUNE 27, 2023

Start with a strong headline and opening paragraph that effectively communicates the most important information. Contact Information : Including your contact information for media inquiries, including the name, title, phone number, and email address of a designated media spokesperson, is a crucial component.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Waxing UnLyrical

DECEMBER 28, 2010

You might feel more well-informed after the documentary, but you wont spend the length of the Disney movie waiting for it to end. Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Publicity 95

Publicity Facebook Twitter Measurement 95

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Create a presence that is informed, authentic, and engaged.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101