Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 14) Earned media as fuel for more effective paid media.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Analytics: Analyzing social media for engagement and trend insights. Media Monitoring: Tracking media mentions to gauge public perception and reach. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. What to Include in a Media Kit? How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Is the person writing someone with experience in the topic? But your time is better spent writing better content.

How To 71

How To SEO Google Examples 71

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Social media posts Use social media to share industry news, tips, and relevant information with your audience. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Beyond PR

OCTOBER 5, 2016

This will assist Bloomberg editors with headline writing within seconds of receiving the release. Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). How Social Media Fits into the Picture.

Financial 99

Financial Video Guidelines Infographics 99

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. After several weeks of writing, design, and revisions, an e-book is published. In week 1, a multidisciplinary team creates and publishes social media updates based on these initial ideas.

Software 60

Software Measurement Infographics Meeting 60

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth.

Analytics 50

Analytics Training Meeting Measurement 50

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic.

Publicity 65

Publicity Small Business Advertising Advertising 65

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. You can create lists, highlight copy, record a conversation, upload files, make charts, and post directly to social media or send via email. Canva : Not a designer? Not a problem.

Tools 40

Tools Marketing Google eBook 40

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Make sure you put pen to paper and write down your content marketing strategy!

Content Marketing 48

Content Marketing How To Marketing Infographics 48