Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. The other states have specific AP Style abbreviations that differ from those used by the U.S.

Publicity 111

Publicity Writing Guidelines Construction 111

PRSay

NOVEMBER 23, 2020

One-quarter of journalists rank quotes as the least important element in a news release — after the boilerplate and the dateline. In a world of information overload, how do you get readers to pay attention to, understand, remember and act on your message? If you’re not writing them, then MailChimp is, and not too well.

Writing 197

Writing Case Study Training Storytelling 197

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

NewsWhip

FEBRUARY 7, 2020

How the coronavirus has spread online. The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. January 2nd 2020. Week 2: January 6th – 12th 2020. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. For your PR team, the embargo allows for maximum coverage and simultaneous releases.

Radio 194

Radio Tools Journalism Interviews 194

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry.

Examples 116

Examples Energy Retail Product Launch 116

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But spring is here and hope springs eternal. Disneyland reopened. The economy is showing signs of renewed life.

Pitching 183

Pitching Survey Report Social Media 183

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 The event for the company’s public debut was held virtually, which was par for the course in 2020. 2) Propel hits 50 customers in 2020.

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

JANUARY 9, 2024

Executives and staff turnover, which leads to new approaches, product priorities, pricing and customer experience. The new website and Twitter handle ( @helpareporter ) appear to confirm it. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations.

Brand 147

Brand Branding Reddit Pitching 147

PR Fuel

FEBRUARY 25, 2022

Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples.

Product Launch 103

Product Launch Travel Interviews Writing 103

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The year 2020 has been many things including a warp in the time-space continuum. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 4) How long should pitches be? 4) How long should pitches be? I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JANUARY 17, 2023

My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. 3) There is no order of merit to this list.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

NewsWhip

OCTOBER 21, 2020

Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

MAY 5, 2020

That’s how The Content Advisory opened up its newsletter on May 1 st. That seems about right for this strange new dimension we are living in. If you’re a vendor, here’s how to get into the column. >>> based PR professionals in 2020.” Or, maybe it’s March 77th. We’re not sure.” Do more pitches work?

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing.

Software 85

Software Media Relations Pitching Media 85

PR Fuel

SEPTEMBER 4, 2020

Major news outlets publish anywhere between 200 and 500 stories every single day. Even so, the frantic pace of the 24-hour news cycle can leave even the best journalists looking for new stories. Business reporters and bloggers will often turn to press releases to find new ideas. How to Cite a Press Release in APA.

How To 64

How To Guidelines Case Study Examples 64

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 92

Software Banking Technology Data 92

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. A press release is generally written in an unbiased way about the piece of news it is talking about.

Pitching 91

Pitching Media Writing Interviews 91

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. As always, click any image for higher resolution. >>>

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make the “news” easy to find. Many websites mix news, content and marketing.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. On one hand, dealmaking has brought sizable new competitors to the market. I took a business ethics course when I was studying for my MBA. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Here’s this month’s summary of the news from the vendor community this month. Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs ( The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

MARCH 1, 2022

Press releases have always essentially been a “paid placement.” So, how is this different? Traditional press release distribution. Traditionally distribution services pay new sites a small fee every time they syndicate a press release. Million and Eyes the U.S. And neither can vendors. Here’s an explanation.

Software 118

Software Case Study Advertising Advertising 118

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Pitches can make or break a PR campaign. Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

APRIL 28, 2021

Many blockbusters delayed their releases to coalesce better with when audiences would be allowed back in cinemas, and despite a series of historic ‘firsts,’ the Oscars failed to capture the public imagination this year. . How The Golden Globes predicted the dip in Oscars interest. NewsWhip users can access the dashboard here.

Publicity 78

Publicity Comparison Pinterest Web 78

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. But they should be on the lookout because there are several smaller, or newer vendors making such investments and rolling out new products with interesting applications of AI for PR. What does that mean?

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team.

SEO 130

SEO Content Marketing Marketing Software 130

PR Fuel

JULY 1, 2021

Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? With these tips, you can start submitting press releases with ease. With these tips, you can start submitting press releases with ease. Here are the seven steps you need for success.

Guidelines 65

Guidelines Pitching Analytics Social Media 65

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 105

Media SEO Analytics Analysis 105