Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. AI and Machine Learning. Unsurprisingly, artificial intelligence, machine learning, and cognitive computing were dominant topics during the event.

Strategy 109

Strategy Government Data Analysis 109

Newsfile

FEBRUARY 27, 2024

With the sheer volume of press releases sent out daily, making yours shine isn’t just an option—it’s a necessity. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. This vast reach can significantly sway market trends and consumer interests.

Financial 52

Financial Media Analytics Data 52

Stephen Waddington

JULY 11, 2018

Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. We’ll also fail to understand its impact of media and public discourse.

Analysis 60

Analysis Ethics Technology Crisis Management 60

PR in High Definition

JUNE 11, 2020

Almost exactly five years ago, we wrote a piece looking at how PRs could be replaced by robots in the future. Surely a machine can’t write as well as a human? Think how ‘PRSmith’ could work. >PRSmith The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Cision unveils retargeting for earned media audiences. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool.

Data 87

Data Enterprise Survey Instagram 87

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily.

Communications 40

Communications Marketing Technology Data 40

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. Predictive Alerts.

Media 88

Media Data Reddit Crisis 88

Shift Communications

JANUARY 31, 2017

What’s the impact of fake news? Is it as big a problem as people make it out to be? How concerned were people? However, the real impact of fake news goes beyond its existence. How do people react to it? What makes it so potent? Our machines do the same. Here’s what we found: Key Findings.

Analysis 60

Analysis Data Facebook Training 60

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 101

Survey Report Media B2B 101

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help.

Analytics 65

Analytics Data Pinterest System 65

PR in High Definition

JUNE 11, 2020

Almost exactly five years ago, we wrote a piece looking at how PRs could be replaced by robots in the future. Surely a machine can’t write as well as a human? Think how ‘PRSmith’ could work. >PRSmith The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 54

Journalism Software Sports Analysis 54

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? So, what if you could gain access to technologies that would make your day to day better?

Marketing 59

Marketing Data Technology Analytics 59

Landis PR

JANUARY 18, 2023

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Read on for our initial thoughts! Yet it’s an interview dodge worthy of a real-life PR pro.

Education 52

Education Training Technology Journalism 52

PR 20/20

MARCH 21, 2017

Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Check out more posts like it here. Discover content ideas.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 63

Internal International Data Media 63

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. How many pieces of content on your way to get there, right? But that’s where we live, we don’t want to make a decision. Bryan Pedersen, Chief Information Officer, MSL USA. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. So, what do you need to do to make sure your comms teams are utilizing social in the right ways? What Content Drives Engagement, Interaction And Behaviors?

Analysis 40

Analysis B2C Case Study Product Launch 40

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). If content is king, data is the emperor.

Privacy 40

Privacy Data Ethics Policies 40

Sword and the Script

SEPTEMBER 3, 2019

This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. Where does the time go?

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

SEPTEMBER 28, 2016

So why might CMOs still undervalue the potential impact of content efforts? If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. With a more strategic, data-driven approach, you can make leadership pay attention. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

NewsWhip

JULY 29, 2021

Or how does that interact and being kind of a specialist super analytical unit, but within the wider network? So, to that extent we are independent, but at the same time, we always are sharing methodologies and findings and learnings kind of across the network as we can. Follow Brian on LinkedIn. Talking Points. Paul: Right.

Brand 78

Brand Branding Marketing Data 78

Mindful Marketing

JANUARY 29, 2023

” ChatGPT was either reluctant or unable to make moral decisions itself, but it could gather facts and offer alternatives that might help humans make their own moral judgments. .” When such immoral requests are made, how will ChatGPT handle them? Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 103

Content Marketing Print Analysis Data 103

Stephen Waddington

JUNE 28, 2018

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work. How do you cope with all the external and internal information available to build this picture? Particularly when you are at the centre of a media storm. Media monitoring is a great example of this.

Communications 60

Communications Public Affairs Government Reputation 60

Waxing UnLyrical

OCTOBER 5, 2016

and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago. A1 I was PR & IR Director @ F500 & ‘KNEW’ there was value in #PR & Media Relations & now I KNOW! A2 Silver bullet.

Measurement 77

Measurement Analysis Tools Agency 77

Waxing UnLyrical

APRIL 26, 2018

Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. How does a nonprofit compete? How were they different? Investment?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. IBM’s World of Watson and events like it are how we grow. So much was revealed at World of Watson that will impact our industry forever.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

FEBRUARY 4, 2020

Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts.

Software 101

Software Analysis Data Tools 101

Buzzstream

AUGUST 13, 2018

Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. Want to make sure you’re spending time crafting emails on the right prospects? Today, I’m going to cover the latter.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media.

Social Media 90

Social Media Marketing Media Creativity 90

Mindful Marketing

JANUARY 14, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job? To answer this question, I decided to go directly to the source.

Ethics 89

Ethics System Training Data 89

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Establish KPIs and making them accessible to everyone.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. They’re not so much predictions as a work in progress. I’ve included data and links to third parties wherever appropriate.

Publicity 164

Publicity Ethics Data Community 164