Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free with limited features, $39/mo for Pro tier Alternatives: Google Trends gets you similar insights into search query popularity.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. But you can further level your game with Google search operators like inurl: and intitle: operators. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. But you can further level your game with Google search operators like inurl: and intitle: operators. Pricing: Free, $38/mo Personal plan 5.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

FEBRUARY 15, 2024

When other relevant sites in your niche signal that your site is an authority for a topic with a link, Google will perceive you as an authority. If anything, it will confuse Google. The metrics emulate Google’s PageRank system. This represents a natural link growth over time, which Google wants.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 28, 2023

Rand and the team learned from their experience with Moz that to truly expand your reach, you should look at what your users are talking about, not what they search for on Google. But you can further level your game with Google search operators like inurl: and intitle: operators. Pricing: Free, $38/mo Personal plan 5.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

PR 20/20

NOVEMBER 29, 2016

Why are you writing? Why are you writing more posts, creating more videos, or designing more infographics? Step 1: Write down your goals. Once you figure out these goals, write them down. Use an online calendar tool (like Google calendar ) to schedule your upcoming posts, including individual post goals.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard.

Tools 125

Tools Analytics Software B2C 125

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. Confirm through their website whether the company has enough experience to achieve measurable results. Also, the systems save them as HTML for Google crawlers to locate them.

Writing 52

Writing System Automotive SEO 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Cosmopolitan. Marie Claire.

Digital PR 170

Digital PR Industry Strategy Film 170

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. After several weeks of writing, design, and revisions, an e-book is published. The team measures which ideas resonate with the target audience and present the results to the client.

Software 60

Software Measurement Infographics Meeting 60

Sword and the Script

MAY 5, 2020

TechTalk with Proof Analytics chairman and CEO Mark Stouse via Kim Davis and PR Week “The communications industry, because they’re afraid of analytics and measurement for the most part, is really walking away from their greatest chance of glory. Images and infographics are an excellent way to provide context to your news story.

Pitching 84

Pitching Survey System Technology 84

PR 20/20

FEBRUARY 3, 2016

Google Drive : This ranks number one purposefully. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Enable Google Chrome extension Ghostery and simply visit a competitor’s website.

Tools 40

Tools Marketing Google eBook 40

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 5, 2018

Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots. Engagement with news brands online is messy and tricky to measure. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Quotes and infographics are a hit with users of this platform.

Social Media 40

Social Media Pinterest Media Marketing 40

Buzzstream

FEBRUARY 1, 2018

After all, setting measurable goals gives you a clear objective to work toward. If you’re a small team and running smaller campaigns, you can probably get away with using a spreadsheet or Google sheet for a little while, though it’ll take a lot of extra work. Parameter 1: Number of links earned.

Data 67

Data How To Analysis Comparison 67

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms.

Publicity 67

Publicity Small Business Advertising Advertising 67

Journalistics

JULY 6, 2013

Copywriter – one of the people above should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy. Is your communication working to improve sentiment?

Marketing 52

Marketing Community Trends Case Study 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Writing a blog post?

How To 60

How To Software System Employee 60

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Contently - Strategy

SEPTEMBER 21, 2018

You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. Visual assets like infographics are more expensive.) Content marketing isn’t just a constant stream of advertisements. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Is it likes?

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

SEPTEMBER 28, 2015

There are transparency issues and then the age-old concept of utilizing agencies as just implementation partners, which in my opinion is a shame,” writes Pulkit Srivastava. Public relations in India: Climbing up the value chain [infographic]. Twitter Facebook Google+ LinkedIn Monday Roundup: the Indian Scene.

Infographics 40

Infographics Television Conference Writing 40

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Every day, Google handles more than 1 billion health questions. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 59

Healthcare Content Marketing Industry Trends 59