Business Wire

FEBRUARY 2, 2018

Here are five ways to gain visibility within Facebook in 2018: 1. You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. The next time you launch a new product feature, add FB Live to your list of tactics. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. I’ve observed first-hand each of these five rationales for mergers and auditions (M&A) at play. Check out our services.].

Company 148

Company Tools Technology Software 148

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. ” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.

SEO 100

SEO Software Resources Newspapers 100

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. click image for higher resolution) 3.

Software 124

Software Analytics Technology Video 124

Cision

SEPTEMBER 19, 2017

Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Architects” are the most pro-social group of journalists. Architects.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 130

SEO Content Marketing Marketing Software 130

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. The a16z Podcast.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question. Old and new tasks.

Communications 120

Communications Crisis Internal International 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. I had a chance to catch up with the product management team working on the Cision Impact product. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. But our takeaway is that PR budgets have not kept up with the new demands created by the digital environment. One reason may be that some tools are costly.

Analytics 120

Analytics B2C B2B Agency 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s the season for recaps, forecasts, and lessons learned, so it makes sense for PR professionals, too, to look back and ruminate on the year that’s coming to an end and share a few observations from the year in PR. 2017 PR Takeaways. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Instagram has increasingly become an important social media tool, now let’s take a look at how to make it easier to use and to improve the quality of the content that you are posting.

Instagram 109

Instagram How To Mobile Community 109

Buzzstream

JUNE 15, 2020

The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. Has the current change in climate proven to be beneficial for PR pros, or has this new and delicate situation thrown the industry for a loop as well? PR Budgets in Question.

Pitching 93

Pitching Survey Ethics Report 93

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Here are five tips to consider if a PR career is in your sights.

Training 159

Training Pitching Writing Video 159

Critical Mention

SEPTEMBER 24, 2019

Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices. Another powerful marketing tool is content creation.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. It included: Weekly HubSpot product updates posted to our internal wiki. It included: Weekly HubSpot product updates posted to our internal wiki.

Training 72

Training How To Course Software 72

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Landis PR

JANUARY 18, 2023

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Landis: What are your impressions of ChatGPT’s responses to our prompts about AI and PR last week?

Education 52

Education Training Technology Journalism 52

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Crisis PR has become commonplace. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. The PR software community has taken note and they are responding. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). As such, podcasts are an old tool with a new twist. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MAY 11, 2017

But somehow, despite social media being an incredibly effective two-way communication tool, much of what brands do on social is yell about how great they are and selfishly pump out their own content. They send automated direct messages that ask you to buy their products, share their content, or comment on their most recent idea.

How To 45

How To Publicity Social Media Video 45

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

MARCH 26, 2020

At PR 20/20, we believe there is. We’ve been watching it from afar, as the tidal wave slowly moved closer. And suddenly, it was here. In the U.S., businesses and schools shut down, and many professionals were jolted into improvising a home office for an indefinite work-from-home period. As a marketing agency, how should we respond?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. What sources of information do B2B buyers trust? He wrote, “So 9.5

B2B 114

B2B Marketing Survey Software 114

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. I’ll aim to get some more product reviews down next year.

Blogging 153

Blogging B2B Software SEO 153

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. Have the right tools. How to leverage data during a crisis and which tools can help.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

SEPTEMBER 14, 2021

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. Podcasts are a good option for PR pros seeking to earn media coverage. About one in five (21%) of all U.S. A quick Podseeker product review.

Media 92

Media Pitching Print Data 92

Ethical Voices

AUGUST 21, 2023

The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI? But, with every single article you see covering AI, not just AI in PR, but AI in general, there is always that final paragraph, which is AI is great, but it might just kill us all.

Agency 80

Agency Publicity Ethics Analysis 80