Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And public relations in particular simply doesn’t lend itself to sudden starts and stops. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Think about what is important to your executive - and start there.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. He thus gained a measure of control over the story and was able to lay it out on his own terms. But maybe that’s how moguls are.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Users can track and share media mentions on the go. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 178

Reddit Software B2B Technology 178

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 94

Media Sports Agriculture Pitching 94

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. They are also focused on earned media. It is a promise that has been broken in the past few years.

Tools 135

Tools Software Enterprise Measurement 135

The Hoffman Agency

JULY 23, 2019

I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. At no point during that time has meaningful measurement of PR not been an issue. All essentially pointless as credible commercial measures of performance. Impressions? Opportunities to see?!

Measurement 28

Measurement Insurance Insurance Reputation 28

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Cision

APRIL 14, 2017

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. What is your secret to media relations success?

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

JANUARY 11, 2022

Let’s begin by exploring the PESO Model that Spin Sucks publisher Gini Dietrich created, which analyzes the four media types and what makes them unique — paid, earned, shared and owned. Oversimplifying this approach, earned media is the outlier in the marketing mix. Send pitches that lead with client objectives and/or goals.

Pitching 194

Pitching Report Media Writing 194

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Does that process change in different verticals?

Marketing 120

Marketing Analytics Measurement Data 120

Reputation Us

JULY 8, 2019

Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. public, media, social). public, media, social). Should you choose to accept this challenge, the goal is to: Measure your reputation across multiple audiences, including against your competition. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management.

Technology 78

Technology Financial Corporate Reputation 78

PR Conversations

OCTOBER 27, 2023

The existence of “two competing approaches to public relations : the symbolic, interpretive, paradigm and the strategic management, behavioral, paradigm.” public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Managing relationships with media is only one area of practice. This relates the previous point about earned media.

Industry 153

Industry Publicity Agency Community 153

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Media relations is the core skill and transparency is the belief. How do you measure success?

Education 120

Education Measurement B2B Meeting 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. . Influencer content and measurement goals .

B2B 191

B2B Social Media Radio Fashion 191

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Read more: What do Public Relations Salary Ranges Look Like in 2019?

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. The CIPR’s focus in 2018 has been for public relations to be recognised as a management discipline.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

AUGUST 5, 2019

Changing Channels Before we look at the tech effect on PR, the survey results show an interesting disparity where CEOs and PR students place a higher value on shared media (defined as social media and online influencers). as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. billion in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 16, 2019

I know this first hand because I spent nearly four years as the public relations director for a sizable vendor in the space (that has since been acquired). While they did and still do cover some financial transactions, there just wasn’t a whole lot of appetite for product announcements among the media when I was in that role.

Survey 71

Survey Technology Corporate Financial 71

5W PR

JANUARY 14, 2019

These financial concerns were magnified when a top executive at Victoria’s Secret made some comments that many objected to. Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

Brand 68

Brand Branding Publicity Fashion 68