PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? What is Google Analytics 4? GA4 is a free analytics platform that allows users to measure both website and app metrics.

Analytics 67

Analytics Google Mobile Data 67

Awario

JUNE 8, 2020

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users!

Analytics 86

Analytics 86

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. Together, these connected features provide an even more powerful all-in-one platform to customers. .

Industry 78

Industry Radio Media Analytics 78

Agility PR Solutions

JUNE 23, 2020

Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse of performance on Instagram. Getting a grip on Instagram analytics, however, can […].

Analytics 96

Analytics Instagram Tools Marketing 96

Cision

MAY 15, 2017

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them.

Analytics 260

Analytics Report Writing Media 260

Awario

APRIL 5, 2021

In this blog post, we tell you all about our new feature — age analytics! We explain where to find it in the tool, how to use age insights in your strategy, and how Awario analyzes the age of your audience.

Analytics 78

Analytics Tools Blogging Strategy 78

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. Google Analytics records every source that points someone to your website. Understand the limitations.

Analytics 154

Analytics Google Measurement Data 154

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Use Annotations.

Analytics 120

Analytics Google Measurement SEO 120

Shift Communications

DECEMBER 5, 2014

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu.

Analytics 163

Analytics Twitter How To Social Media 163

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. And 2019 figures to be more of the same. SCHEDULE A DEMO.

Analytics 105

Analytics Data Trends Marketing 105

Business Wire

FEBRUARY 1, 2017

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. Integrated Sponsorships BizWireTV recently launched the “Sponsored Headlines” feature, allowing clients to integrate their latest news release directly into the show. and beyond.

Reddit 150

Reddit YouTube Video Mobile 150

PR 20/20

DECEMBER 13, 2022

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. The version you are familiar with, Universal Analytics (UA), has received a major makeover with the announcement of Google Analytics 4 (GA4).

Analytics 52

Analytics Google Report Data 52

Cision

APRIL 7, 2016

Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Here are three Facebook features that demonstrate the shifting media landscape and tips on what you can do to leverage these tools. This feature provides another simple way for users to access and share news.

Facebook 120

Facebook Media Trends Mobile 120

Cision

MAY 31, 2016

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Utilizing social media-based analytics can help quickly identify which strategies are working and which can save money in the long run. Making the Right Decision Faster.

Analytics 120

Analytics Social Media Mobile Strategy 120

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

Analytics 120

Analytics Google Measurement Data 120

The Proactive Report

APRIL 3, 2015

A featured story with visuals : Most company newsroom are still web 1.0. Feature your main story and include a visual that captures the attention and enhances the story. Track results. Analytics is another skill that PR pros should master. Resource: Google Analytics Tutorial. Here is the checklist.

Analytics 100

Analytics Resources Video Google 100

Critical Mention

MAY 28, 2019

Of course, subject lines , content and design are critical to success with email marketing; but the platform a brand uses, and the features it has access to within that platform, is equally as important. With that in mind, here are some features you should look for in an email marketing platform: 1. SCHEDULE A DEMO.

Marketing 71

Marketing Social Media Tools Content Marketing 71

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

However, it still lacks key features, like a content search function. Yet Threads lacks key features such as hashtags and trending stories that define Twitter as a global conversation hub. However, Threads currently lacks features such as customizable alt text for user-posted images, hindering accessibility.

B2B 170

B2B How To Instagram Reddit 170

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. A third circumstance in which predictive analytics often fail is with confounding variables.

Analytics 87

Analytics Engineering Data Reddit 87

Cision

JUNE 6, 2016

These new Instagram features are primarily the latter, and this is why it is important for marketing and communication professionals to take note. ” If you used IFTTT or Flipboard to read/manage Instagram, you will have to enjoy the other features of these apps. New Business Tools. Ad Planning via the Facebook Ad Network.

Instagram 84

Instagram Handbook Mobile Facebook 84

Axia PR

JANUARY 2, 2018

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

Analytics 95

Analytics Data Publicity Software 95

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For others, it’s social media follows, shares and likes. This is working.”

Analytics 120

Analytics Marketing How To Measurement 120

Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing. Feature #3: A/B testing. Feature #4: Contact management. Feature #5: Efficient dashboard.

Marketing 67

Marketing Web Software Technology 67

Onclusive

MARCH 2, 2021

1 – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain – is the most common cultural roadblock for data-driven PR/Communications.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors.

Analytics 60

Analytics Google Trends Content Marketing 60

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us. Sales Pitches.

Analytics 0

Analytics Google Data-Driven PR Training 0

Cision

MAY 12, 2015

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to. So What’s the Right Information?

Analytics 120

Analytics Social Media Web Media 120

Cision

MAY 19, 2015

I think something that is going to become much more important is analytics, and even more than analytics are insights. I think what’s going to become more prevalent is that you’re going to get these PR metrics and you’re going to get these social analytics — but you’re going to need to know what they mean.

Analytics 120

Analytics Media Relations Media Software 120

PR 20/20

OCTOBER 9, 2014

Twitter’s ( @twitter ) new analytics feature is certainly a step in the right direction. Social Analytics' What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users.

Analytics 77

Analytics Twitter Advertising Advertising 77

Critical Mention

JULY 13, 2021

Our clients have made it clear to us that Instagram is an important social channel for brand building, so in our continuing effort to provide our clients with all the features they need to be successful, we made releasing Instagram tracking a top priority,” explained Critical Mention President and CEO Don Yount. “I

Instagram 156

Instagram Industry Media Analytics 156

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

PeakMetrics Insights

JUNE 2, 2021

After all, if … Continue reading 3 Ways Data Analytics is Changing Marketing and PR. Due to its abundance, data has many uses in every business department, but those who work in marketing and PR will now find themselves working with it more often.

Analytics 52

Analytics Data Marketing 52

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

JANUARY 27, 2017

The company is testing the feature with more than 30 organizations, including Buick, Nike, Netflix Airbnb and Maybelline New York, and says it will “roll out globally” in upcoming weeks. Instagram first launched Stories in August, acknowledging that its feature is modeled after the Snapchat format of the same name.

Instagram 60

Instagram Analytics Advertising Advertising 60

Cision

APRIL 15, 2016

Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking. What drives successful influencer marketing initiatives?

Analytics 120

Analytics Marketing Brand Branding 120

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369