Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Any final words on digital marketing analytics?

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Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Ronn Torossian

JULY 7, 2019

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. In fact, today’s digital marketing environment is highly […]. The post Why Analytics Matter in Digital Marketing appeared first on. What needs to be analyzed?

Analytics 150

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Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.

Analytics 312

Analytics Media Measurement Mobile 312

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

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Agility PR Solutions

JULY 16, 2023

In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends.

Analytics 78

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Ronn Torossian

JULY 22, 2019

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on.

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Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

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Agility PR Solutions

MARCH 8, 2023

PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts. This is […] The post Why AI-based analytics and insights are essential for PR and marketing appeared first on Agility PR Solutions.

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Agility PR Solutions

APRIL 23, 2023

Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous. Using online analytics can be an invaluable tool for any marketer to effectively measure their efforts and better understand how successful their campaigns are.

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Agility PR Solutions

JULY 28, 2022

New research from insights-led customer engagement platform MoEngage highlights marketers’ inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with real-time analytics.

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Agility PR Solutions

FEBRUARY 26, 2020

Email marketing automation If […]. The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success.

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Awario

APRIL 5, 2021

Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting. Are you searching for a powerful Twitter analyzer?

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5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

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Awario

JULY 31, 2022

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

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Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

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Analytics Google Web Measurement 184

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

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Agility PR Solutions

NOVEMBER 16, 2020

As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. The most recent survey included more than 400 global marketing leaders. The post CMO optimism remains high for marketing analytics—here’s why appeared first on Agility PR Solutions.

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Analytics Marketing Survey Study 85

Prowly

DECEMBER 17, 2020

Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. The post Pica Pole or Digital Analytics? Collectively, we are anxious as we round the bend into 2021. It’s only natural given the turmoil of the last year. […]. ROI and the Art of PR appeared first on Prowly Magazine.

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Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Because so many marketing tactics rely on it!

Analytics 105

Analytics Data Trends Marketing 105

Critical Mention

NOVEMBER 17, 2021

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Analytics 126

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PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

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Analytics Google Mobile Measurement 69

The Hoyt Organization

MAY 13, 2023

For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization. If you spend time online, you may notice you’re getting more targeted ads.

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Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results?

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Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? In Matt’s words, the current attitude is one where “marketing owns measurement.” You can use Google Analytics to guide your strategy. Amrit Gill.

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Awario

AUGUST 10, 2020

Social media is full of valuable business and marketing insights. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started. The trick is to find a shortcut to the metrics important to your brand.

Analytics 169

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Ronn Torossian

JUNE 26, 2020

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. That may have been a given, but Dixon also predicted the assassination of JFK.

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Agility PR Solutions

JULY 10, 2023

The key to unlocking its potential lies in leveraging business analytics. By harnessing the power of data and analytics, businesses can gain valuable insights that drive growth, improve decision-making, and boost profitability.

Analytics 65

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PeakMetrics Insights

AUGUST 26, 2022

Data analytics is changing how marketing and PR operate by hiring the right people, being aware of the latest trends, and emphasizing personalized messages.

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Analytics Data Marketing Trends 52

5W PR

APRIL 16, 2019

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. The answer will be different for each brand, but the general best practices for marketing analytics should still be followed.

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Agility PR Solutions

FEBRUARY 18, 2024

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

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Agility PR Solutions

MARCH 30, 2021

The post Comms metrics: Product analytics is the number one measurement of digital success appeared first on Agility PR Solutions. The firm’s […].

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Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

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Agility PR Solutions

JUNE 23, 2020

Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse of performance on Instagram. Getting a grip on Instagram analytics, however, can […].

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PeakMetrics Insights

JUNE 2, 2021

Due to its abundance, data has many uses in every business department, but those who work in marketing and PR will now find themselves working with it more often. After all, if … Continue reading 3 Ways Data Analytics is Changing Marketing and PR.

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Cision

MAY 31, 2016

Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers. However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy.

Analytics 120

Analytics Social Media Mobile Strategy 120

Cision

APRIL 15, 2016

What drives successful influencer marketing initiatives? Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. Want all the latest influencer marketing tactics and news events? That is the surest way towards this idea of influencer marketing.”

Analytics 120

Analytics Marketing Brand Branding 120