Shift Communications

OCTOBER 2, 2017

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. The Future of PR is Predictive.

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Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Christopher S.

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ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

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Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. – There are two sides to this lack of trust in a data management process and data analytics solution.

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Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

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Shift Communications

NOVEMBER 17, 2017

As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. Lisa Zanchi.

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Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

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Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Sales Pitches.

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Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.

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Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

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Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data.

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Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Most decision-making in this approach is based on data and this drives greater campaign successes.

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Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

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Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

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Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

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Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. Nearly $90k in sales.

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Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

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Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? Social Media Configuration.

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Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Shift Communications

NOVEMBER 10, 2014

Twitter also recently released its own Analytics dashboard to all users. Google Analytics. If you have access to your Google Analytics account, you’re in luck! PR pros, want a deeper dive? Check out our guide to Google Analytics for PR.).

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Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. Therefore owned analytics become a great asset in PR.

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Shift Communications

DECEMBER 9, 2014

For that, we’ll turn to our stalwart, Google Analytics. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' We’re reaching new people.

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Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

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Shift Communications

FEBRUARY 1, 2017

It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio? Watch it Now!

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The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

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Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements.

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Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

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Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. This is brilliant, and they will be at the top of the list for most companies looking for fresh PR candidates.

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Shift Communications

MARCH 3, 2015

Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics.

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Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP).

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Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that. Here’s how.

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Shift Communications

OCTOBER 22, 2014

The post Find your Brand’s Optimum Facebook Strategy appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Facebook Learning Marketing Marketing Technology Social Media Strategy social media' Tori Sabourin. Marketing Analyst.

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Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

FEBRUARY 20, 2019

Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Don’t just perform traditional PR, use data-driven PR ! So why Google News , specifically? Lisa Zanchi. Senior Marketing Strategist.

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