Agility PR Solutions

MARCH 30, 2021

The post Comms metrics: Product analytics is the number one measurement of digital success appeared first on Agility PR Solutions. The firm’s […].

Analytics 117

Analytics Measurement Web System 117

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 156

Analytics Tools How To Marketing 156

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

Analytics 100

Analytics Measurement Social Media Data 100

Agility PR Solutions

OCTOBER 26, 2023

By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies. This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared first on Agility PR Solutions.

Analytics 123

Analytics Data Measurement Social Media 123

Prowly

NOVEMBER 21, 2017

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

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Analytics Google Measurement Data 149

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 187

Analytics Google Web Measurement 187

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

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Analytics Content Marketing Corporate Company 284

NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. Predictive analytics have given us the ability to foresee the trajectory of news stories.

Analytics 88

Analytics Media Crisis Insurance 88

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Any final words on digital marketing analytics?

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Analytics Marketing How To Community 231

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

Analytics 120

Analytics Google Measurement SEO 120

Prowly

MAY 6, 2021

The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth. This is one reason why PR is so vitally important.

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Measurement Reputation Analytics 239

5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

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Big Data Analytics Data Analysis 78

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 69

Analytics Google Mobile Measurement 69

Ronn Torossian

JULY 22, 2019

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on.

Analytics 150

Analytics How To Marketing Measurement 150

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

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Analytics Radio Television Measurement 126

Agility PR Solutions

MARCH 8, 2023

PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts. This is […] The post Why AI-based analytics and insights are essential for PR and marketing appeared first on Agility PR Solutions.

Analytics 86

Analytics Marketing Data Measurement 86

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Currently, PR has a measurement challenge. In Matt’s words, the current attitude is one where “marketing owns measurement.”

Analytics 141

Analytics Google Creativity Publicity 141

Prowly

MARCH 22, 2024

But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment.

Measurement 104

Measurement How To Brand Branding 104

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

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Measurement Communications How To Survey 98

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

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Measurement Communications Analysis Data 180

Agility PR Solutions

APRIL 23, 2023

Using online analytics can be an invaluable tool for any marketer to effectively measure their efforts and better understand how successful their campaigns are. Everyone knows that the modern marketing landscape is constantly evolving, and the opportunities for growth are enormous.

Analytics 78

Analytics How To Marketing Measurement 78

Agility PR Solutions

JULY 28, 2022

New research from insights-led customer engagement platform MoEngage highlights marketers’ inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with real-time analytics.

Analytics 86

Analytics Marketing System Measurement 86

Stuart Bruce

JANUARY 3, 2023

The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to …

Measurement 78

Measurement Analytics Report Publicity 78

Agility PR Solutions

JANUARY 23, 2022

The post 3 reasons why PR Is adopting predictive analytics appeared first on Agility PR Solutions. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. This is the overarching reason why […].

Analytics 154

Analytics Advertising Advertising Measurement 154

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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Analysis Report Measurement Data 195

Prowly

DECEMBER 11, 2023

If you can’t measure it, you can’t improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […] The post How to Measure PR Success: a Step-by-Step Guide appeared first on Prowly Magazine.

Measurement 104

Measurement How To Agency Publicity 104

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. She will answer questions about PR measurement.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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Measurement Strategy Software Analytics 272

The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

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Measurement Public Affairs Nonprofit Analytics 165

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. The key is knowing which metrics matter most.

Social Media 196

Social Media Measurement Marketing Media 196

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Getting to ROI through business impact measurement. Can other teams benefit from PR analytics data and shared ROI?

How To 397

How To Software Media Analytics 397

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133