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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. He’s just Ken.”

Film 129
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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. Awe is the second most viral emotion. Be in it together. She wasn’t.

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How to Develop Good Social Listening Techniques

PR for Anyone

The media is regularly covering trends that are going viral on that platform. We write video scripts. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise. Search hashtags related to your industry and see what topics are people are talking about.

How To 130
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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But this was related to a raw carrot salad that was going viral on TikTok.” We were looking to write it up, but we also wanted to have a professional give their input. BB: “Yes.”

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. ” Very true.

Pitching 272
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The Economics of Bad Taste

Mark My Words

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. The headline is everything, it is the cash cow.

Sports 60
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10 Tips to Be a Better Communicator in 2023

Katie Paine's Measurement Blog

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. Write once, use everywhere.