Remove Fashion Remove Infographics Remove Viral Remove Writing
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in. Infographics.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

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How to Ideate a Successful Survey Campaign

Buzzstream

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. But when you look at the coverage, barely anyone shared the infographic or in-post images.

Survey 90
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Is Taylor really composing every tweet, writing every post and personally popping each image online? Once you can fake that, you’ve got it made.”