Consumer Fashion Viral Writing 
OnePitch
JANUARY 11, 2024
Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about. It’s not really me as much.”
PRSay
MARCH 11, 2019
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”
PRSay
MARCH 7, 2024
The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.
PRSay
JANUARY 6, 2021
We even write emails with more thought. One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. Awe is the second most viral emotion. Be in it together. She wasn’t.
Rock the Status Quo
AUGUST 15, 2014
It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Go follow her on Twitter.
Cision
JULY 20, 2015
Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The variety of aspects you look at around a topic, such as fashion, are still often in the realms of what your client can offer expertise in. Statistics. Case studies.
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