5W PR

JANUARY 1, 2021

From a PR perspective it had all the makings of a viral story. The video that surfaced was shot on an iPhone, in real time. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. He had the video. (ba-dum-ch!). Let’s break it down: Authenticity. Multimedia.

Publicity 78

Publicity Viral Conference Fashion 78

5W PR

DECEMBER 23, 2019

From a PR perspective it had all the makings of a viral story. The video that surfaced was shot on an iPhone, in real time. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. He had the video. (ba-dum-ch!). Let’s break it down: Authenticity. Multimedia.

Viral 78

Viral Conference Fashion Video 78

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Brand Branding Fashion 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content.

Brand 83

Brand Branding Marketing Ethics 83

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more. It’s so easy to insert yourself into that conversation.

Trends 246

Trends Television Exercises Pitching 246

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Short-form video has allowed us to stay informed on important topics, breaking news, and watch world events happen in real time.

Trends 78

Trends Social Media Community Viral 78

Konnect Agency

FEBRUARY 10, 2021

The platform known for short-form videos of dancing, comedy, education and more has recently cropped up with a niche and growing category of shopper focused videos. comments pop up on videos containing all kinds of products and services. In full transparency, hitting viral gold does not happen overnight.

Brand 52

Brand Branding Viral Instagram 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Mindful Marketing

DECEMBER 18, 2022

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.”

Advertising 87

Advertising Advertising Ethics Fashion 87

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 3% are redirected to an app.

Instagram 63

Instagram Marketing Viral Airlines 63

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Her content had more than 39,000 views and more than two million engagements.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

Crisis 136

Crisis Privacy Airlines Facebook 136

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. The brand adopted a publisher's mindset to strike a balance with editorial formulas and focused on relatable topics such as art, design, travel, music, and fashion.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

JULY 5, 2017

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. Our response was simple: create an engaging and humorous video. Did you see the video? The theme this time? We’d love to hear your thoughts.

Video 48

Video Creativity Viral Fashion 48

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. Curated video content. To sum it up, people gravitate to viral content that’s written about them.

How To 198

How To Real Estate Web Case Study 198

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. They were proud to be making toilet paper and very happy to video themselves at work. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

Mark My Words

FEBRUARY 23, 2018

He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. What they need is a viral social campaign that “cuts through” and gets people sharing. Even in his lifetime the work of John Williams Waterhouse rarely made much of a stir in the art world.

Print 60

Print Viral Film Construction 60

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. She tweeted a video showcasing her ‘new mate’, however unfortunately she did so via Apple’s iPhone Twitter app. And I understand you.

Marketing 48

Marketing Social Media Instagram Advertising 48

Prohibition

MAY 4, 2017

Ambassador, model, fashion icon and arguably one of the greatest footballers of his generation, Cristiano Ronaldo has recently added another notch to his designer belt – King of social media. 1) Cristiano Ronaldo (Cristiano) Twitter: 50.9m/Instagram: Instagram: 95.6m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Mindful Marketing

AUGUST 9, 2018

Pictures and videos accompanied some of the tweets, as well as the hashtags #PrettyPlaneGirl and #PlaneBae. According to her Twitter page, she a plus-size fashion, lifestyle, and travel blogger , which means her livelihood depends on sharing content on social media. An even bigger issue involves Blair’s occupation.

Social Media 50

Social Media Airlines Privacy Media 50

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. She wouldn’t.As It’s messy.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. Famous men are asked the real questions.

Report 120

Report System Leadership Crisis 120

Buzzstream

MAY 19, 2022

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. Foxnews shared a video compilation of the data. You can also go with keywords like: YOUR INDUSTRY + trends.

Survey 90

Survey How To Reddit Pitching 90

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. Curated video content. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. And that content will be led by timely and informal video posts – one can hope!”. Creativity and CMOs will come back into fashion.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. million views for the “Shake It Off” video. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.”

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.”

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. She subsequently developed her own fashion brand and became a successful businesswoman. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60