Fashion Interviews Video Viral 
NewsWhip
DECEMBER 7, 2023
A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.
PR for Anyone
OCTOBER 7, 2021
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. I did this video about TikTok. The media is regularly covering trends that are going viral on that platform. This video should give you some idea too. We film videos.
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PR for Anyone
AUGUST 17, 2021
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.
Prohibition
AUGUST 15, 2022
Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1
ImPRessions - Crenshaw Communications
MAY 15, 2018
Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.
Presspage
AUGUST 24, 2023
This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. The brand adopted a publisher's mindset to strike a balance with editorial formulas and focused on relatable topics such as art, design, travel, music, and fashion.
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