Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. Facebook Engagement. 1 Facebook marketing expert, Mari Smith dropped some serious knowledge bombs during her session. Social Media Measurement. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

Cision

OCTOBER 19, 2015

This simply means that for any random Facebook Page it is far more likely for you to have one fan than 100,000 fans. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Because our behavior on Facebook is hard for anyone except for Facebook to track, errors occur.

Social Media 120

Social Media Strategy Media Facebook 120

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 62

Tools Blogging Pitching Google 62

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Content marketing isn’t a panacea.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time?

Publicity 158

Publicity Social Media Report Fashion 158

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right? Lastly, of course established influencers should be paid for their work.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 22, 2014

How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. . Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Create shareworthy content.

Mobile 159

Mobile Public Affairs Infographics Government 159

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 104

Brand Branding How To SEO 104

Presspage

AUGUST 15, 2017

the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. These trends included: the importance of influencers. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Funny, last 3 flights DIRECT TV and WiFi were not working – Facebook, February 14, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. This is probably the most important piece of advice for anyone looking to up their blog game.

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Content Marketing Goals and Measures. The measures of effectiveness or ROI fall more or less in line with the stated goals.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100