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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Unfortunately, with overlapping areas of expertise and internal politics — not to mention those pesky scheduling conflicts — identifying the best spokesperson for each story or opportunity can be a challenge. Building a spokespeople bench — especially at large professional services companies — can be overwhelming.

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Boost Your Income Without Raising Rates

Solo PR Pro

Here are three robust strategies to expand your financial streams while maintaining current rate structures. By becoming an authority in a specific industry or type of communication, you can offer specialized services that command attention and respect, without necessarily raising your rates.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

These findings should boost the confidence of any PR executive who represents subject-matter experts or think tanks, as young reporters adhere to journalistic standards by valuing expertise and credible, authoritative sources.

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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. Make sure to articulate what sets the product or service apart.

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5 PR Tips For Managing Tricky Media Interviews

ImPRessions - Crenshaw Communications

By doing the groundwork to ensure that media understand what the client spokesperson can / cannot cover well ahead of time, PR professionals can make sure that briefings suit a client’s expertise and stay focused on the agreed-upon topics. Know when to jump in.

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How Conferences Can Drive Business Development for Professional Services Firms

Stern + Associates

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Manners reinforces the need for real agency-wide expertise. Like our work here at Wadds Inc.,

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