ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. . Whereas media alerts are short and bulleted, press releases are more descriptive and flexible.

Media 296

Media Local Product Launch Newspapers 296

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Media Relations 196

Media Relations Trends Media Newspapers 196

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Stephen Waddington

DECEMBER 4, 2019

But this isn’t the only example of misrepresentation by the Lib Dems during the General Election campaign. Fake local newspapers The most blatant example of media manipulation by the Lib Dems is campaign leaflets that look like local newspapers. It was subsequently cited by The Guardian.

Newspapers 80

Newspapers Media Local Radio 80

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge.

Writing 294

Writing Journalism Pitching Guidelines 294

PRSay

APRIL 19, 2021

I’ll use “ PR metrics ” as an example. There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. Start off by choosing a keyword.

Media 198

Media Newspapers Google Energy 198

PRSay

OCTOBER 28, 2022

Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis. We offered an all-female/Black panel, a first for the District Conference, to our knowledge.

Conference 166

Conference Nonprofit Education Newspapers 166

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Onclusive

JULY 27, 2021

but Martin and Garz proved that round, milestone numbers around unemployment rates increased newspaper coverage by 10%. For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed.

Public Affairs 195

Public Affairs Viral Government Policies 195

Remote PR Jobs

SEPTEMBER 25, 2023

An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. For example, if you want to write about the general problem of incarceration in the United States, the odds are that it will seem too familiar. Here’s how to go about submitting for the New York media staple.

Pitching 100

Pitching How To Guidelines Newspapers 100

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

Ethics 172

Ethics Construction Television Radio 172

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. For example, California’s AP Style abbreviation is Calif., Postal Service.

Publicity 111

Publicity Writing Guidelines Construction 111

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Think about TV interviews as just one example. Nearly all newspapers and magazines have an online version available, and those online articles also have long lives. Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Take Manchester United as an example.

Sports 150

Sports Television Social Media Newspapers 150

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. The episode is an early example of the co-opting of a social movement for commercial purposes.

Corporate 189

Corporate Newspapers Government Company 189

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

MARCH 24, 2020

Look at magazine covers for great hook examples. The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

Communications Conversations

NOVEMBER 22, 2022

I started an underground newspaper in high school. I wrote for my college newspaper. For example, instead of “I’m not sure we have the bandwidth for this project” you would say “I’m not sure we have the time or resources right now for this project.” You have to learn to write well.”

Writing 88

Writing Social Media Newspapers Media 88

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. Taylor Swift is an excellent example of this. Maxim: 30 years ago. Whether it's a taxi driver or a worker in a factory. That's the truth. Beyonce and whatnot.

Newspapers 59

Newspapers Travel Course Meeting 59

Contently - Strategy

MAY 11, 2024

Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites.

Local 52

Local SEO Strategy How To 52

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. Fundamentally, David Beckham was a great footballer.

Reputation 62

Reputation Fashion Newspapers Local 62

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”.

Writing 258

Writing Newspapers Retail Groups 258

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. Or that in Bulgaria, for example, a big investor comes in, leaves several hundred million dollars and the media is afraid to tell his name.

Television 52

Television Radio Advertising Advertising 52

PRSay

NOVEMBER 7, 2019

I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Where do you predict it’s going next? Challenges for communicators will also be different.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! How do you get the attention of that newspaper’s reviewer? This can be done by geography or area of interest.

How To 98

How To Newspapers Analytics SEO 98

PR for Anyone

APRIL 23, 2020

One of my favorite examples of this is a client who owns several homeless shelters. One of the best tips I ever got from a newspaper editor said, you know Christina, if you have a grand opening, let's say of a Cupcakery, everybody's going to do, you know, the big scissors and the ribbon and they're going to have the mayor there.

How To 130

How To Media Pitching Newspapers 130

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Well, as illustrated by the example above, it’s expensive to measure things well.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ They found all these newspapers, cards, and historic documents in the wall of the home. I’m also interested in the local real estate market. What’s going on in Loudoun or Prince George’s Counties? Every locality has its own story. How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PRSay

NOVEMBER 8, 2022

If he wanted to discuss the importance of holding a job to help someone get off welfare, for example, President Reagan would reach into his breast pocket and pull out a letter. “I A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s U.N.

Comparison 155

Comparison Twitter Newspapers Communications 155

PRSay

JUNE 24, 2022

was the guest for the June 23 edition of “ S&T Live ,” PRSA’s free, monthly webinar series on LinkedIn that delves further into topics covered in its award-winning newspaper Strategies & Tactics. For example, think about how your meetings are scheduled, he said. We’re on video a lot.

Policies 73

Policies Newspapers Financial Meeting 73

Stephen Waddington

JULY 10, 2019

A tabloid newspaper has a reading age of eight and a broadsheet newspaper age 14. You can see in the example above I’ve reduced the reading level from Grade 10 to Grade 6. The average reading age of the UK population is nine years. Your goal should be to write as as possible and aim for as low a readability index as possible.

Writing 92

Writing Newspapers Comparison Web 92