PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

Pitching 166

Pitching Travel Journalism Exercises 166

Bianchi Biz Blog

MAY 30, 2024

For example, if your company is an automotive and mobility technology supplier, like many of our clients, an article in Automotive News can spread your story to its nearly 63,000 industry subscribers and more who are looking for insights, knowledge and connections to thrive in a rapidly changing industry.

Automotive 92

Automotive Engineering Mobile SEO 92

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 65

Journalism Brand Branding Advertising 65

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Keep a check on their pricing as they’re expensive.

SEO 279

SEO Print Financial Product Launch 279

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Peretti started BuzzFeed, which eschews banners and has become a model for the possibilities of so-called native ads to finance journalism. Recall the fine print that Carr mentioned in his piece.

Advertising 235

Advertising Advertising Brand Branding 235

Maxim Behar

MAY 13, 2024

And I don't want to belittle the journalist profession - journalism is extremely responsible, influential, and highly qualified because it influences society. In social media, every person, living anywhere, can publish faster and more reliable information than, for example, a newspaper. Kamelia: That's right. Maxim: Yes, exactly.

Social Media 64

Social Media Newspapers Television Radio 64

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You should not, for example, fire your agency just because they’ve been in business for 25 years.

Print 100

Print Media Pitching Writing 100

The Proactive Report

NOVEMBER 21, 2023

For example, roughly half of users on X (53%) get news there. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Today, half of U.S. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

NewsWhip

MARCH 22, 2021

The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind. For now, let’s dive into the three we’re looking at today, which are the New York Times, the Economist, and the Wall Street Journal. .

Web 97

Web Instagram Facebook Media 97

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 14, 2016

For example, I subscribe to the Wordfence distribution list , which shares plug-in security vulnerabilities when they come up. I don’t mean to say that as a bad thing, for example Google Alerts might return a Mashable link to a keyword search and a Talkwalker Alert might return a blog post. Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Critical Mention

FEBRUARY 6, 2020

As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

How To 106

How To Media Radio Print 106

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. Walt Mossberg earned fame amid the pages of the Wall Street Journal for uncovering and demystifying technology.

Print 48

Print YouTube Journalism Instagram 48

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 78

Automotive Media Report Print 78

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? Last year, for example, they launched “Big Story, Small Screen,” an app for the Apple Watch. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.”

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Take a small coffee company, Candid Cup, for example. In today’s era, anyone with a smartphone can share news and by the time it makes it into the national papers and headlines, it’s far too late.

How To 149

How To Social Media B2C Television 149

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. By placing your data neatly into these rows and columns, it makes it much easier for example to answer questions such as: ‘How many of our articles featured the brand name in the headline over the past quarter?’

Data 120

Data Measurement Examples Tools 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. To us, it simply means PR people are skilled at making and maintaining relationships.

Employee 120

Employee Print Meeting Financial 120

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? How does your background in journalism give you an edge in managing media relations? For example, do you want to work in travel or financial services? Strategy is the key word in that question. Should there be a broadcast element to the strategy?

Pitching 0

Pitching Training Media Relations Newspapers 0

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The biggest difference is that podcasts can be consumed passively; for example, while you’re commuting.

Company 113

Company Interviews Print Pitching 113

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Source: State of PR and Journalism Salaries 2023 by Muck Rack. Long work hours. “57%

Software 128

Software Pitching Ethics Privacy 128

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. There are thousands of examples of this around the world every day.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Especially if it’s about getting print coverage in Bloomberg. Have any other tips to add?

Print 60

Print Product Launch Fashion Report 60

Shift Communications

MAY 6, 2015

Joanne Po at the Wall Street Journal said that the WSJ’s video arm had 32 additional partners, lending a reach that rivals many traditional business broadcast audiences. Example, perhaps a funding announcement could be made via a publisher’s Periscope with a written follow-on. This was one of my personal takeaways from the PCNY event.

Video 60

Video Print Pitching Mobile 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? Of course—every day!

Journalism 79

Journalism Ethics Film Construction 79

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Katie Paine's Measurement Blog

MAY 25, 2023

And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. 3 I need a good way to distribute my press releases.

Measurement 52

Measurement Communications Survey System 52

Bad Pitch Blog

OCTOBER 23, 2012

The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. Startup founders would have stepped over their mother back in the day for an article in the Wall Street Journal. What Do You Think?

Media 68

Media Journalism Print Pitching 68