Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. For example, is this a wire or a print story or both? Strategy is the key word in that question.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 78

Automotive Media Report Print 78

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? When do they decide on the day’s stories?

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc.

Print 60

Print Product Launch Fashion Report 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? Of course—every day!

Journalism 79

Journalism Ethics Film Construction 79

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers.

Financial 79

Financial Banking Content Marketing Writing 79

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

prTini

MAY 27, 2016

Peter interviews people from media outlets (TheSkimm, Hearst Magazines, and more) on a wide range of topics, from finding inspiration for content to bridging the gap between online and print media, in an effort to navigate the constantly shifting media landscape. And/And – I have a slight obsession with this podcast.

Interviews 34

Interviews Energy Television Print 34

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. In the example I shared above, I used the ‘smile and dial’ approach to land that first placement. A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read.

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 157

Publicity Social Media Report Fashion 157

Maxim Behar

NOVEMBER 15, 2023

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". Now, 10% of it is in print, the other 90% is on the social media platforms. We had the example of Greece and Spain.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. For example, my post on the Gap logo thing. Mark as read Approve comment Can I print this out and frame it? It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

MARCH 20, 2018

For example, you can know when a specific large customer or important prospect arrives and send people to greet him or her at check-in and grab a cup of coffee. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We are always looking for good people to interview about.

Industry 73

Industry Marketing Enterprise Mobile 73

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 8, 2015

This time is new found time, where for example a daily commute was once time wasted is transformed into a learning opportunity. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We But earlier this month the Journal stopped producing those pages. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” You technically interview people at your company and write Q&As. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. My degree and early work was in broadcast journalism. A good example of converging media is Facebook boosting. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You should not, for example, fire your agency just because they’ve been in business for 25 years.

Print 100

Print Media Pitching Writing 100