Polaris

DECEMBER 5, 2014

Check out Guitar Centre on YouTube and get ready to be totally blown away—and see some examples of content marketing and storytelling at their best. At Guitar Center with Nic Harcourt: Exclusive Interviews and Performances with Featured Artists. The reasons for the accolades aren’t difficult to understand. Content Marketing'

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Content Marketing Storytelling Marketing YouTube 242

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

Leadership 185

Leadership Storytelling Viral Banking 185

The Hoyt Organization

MAY 26, 2024

4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience. Their collaboration with popular songstress Mariah Carey is a good example.

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Travel Industry Tourism Hotels 96

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. Muddling the message. We see this too often in technology PR.

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How To Interviews Measurement Storytelling 257

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. It’s probably best not to appear passionate when announcing bad news, for example.) In his January column , Biesenbach proposed some New Year’s resolutions for budding leaders.

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Energy Leadership Meeting LinkedIn 125

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

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Film Storytelling Writing Insurance 130

PRSay

MAY 4, 2022

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Durant was once handed a microphone during an interview.

Film 155

Film Communications Media Interviews 155

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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Storytelling Brand Branding Marketing 52

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

ImPRessions - Crenshaw Communications

FEBRUARY 24, 2020

Whether you’re on stage at a conference or being interviewed by a journalist, in PR, first impressions matter. If you fail to deliver, you might not be invited back, or in PR terms, maybe your interview doesn’t convert to a story. One of the best examples of storytelling is by footwear company TOMS. Tell your story.

Advertising 156

Advertising Advertising Interviews Examples 156

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

Whether you’re on stage at a conference or being interviewed by a journalist, in PR, first impressions matter. If you fail to deliver, you might not get invited back to that event or your interview doesn’t convert into a story. One of the best examples of storytelling is by footwear company TOMS. First impressions matter.

Advertising 156

Advertising Advertising Interviews Examples 156

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. And the list of storytelling techniques goes on.

Storytelling 60

Storytelling Agency Interviews Communications 60

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Look at Slack, for example. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Brag about that media coverage.

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Instagram B2B B2C Case Study 333

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The producers interviewed Davis about his work and at the end, he says, they casually asked if he ever heard of a legendary shark of the bayous called the Rooken. It’s a dangerous combination Neil Postman called “infotainment.” .”

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Storytelling Film Interviews Policies 60

Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Have you got any favorite examples of storytelling among online communities?

Storytelling 68

Storytelling Community Video Interviews 68

Burrelles Fresh Ideas

MAY 21, 2024

Here are five strategies PR can use to support companies in promoting Mental Health Awareness Month throughout the year: Authentic storytelling: PR professionals can leverage storytelling to humanize mental health issues, sharing personal narratives that resonate with diverse audiences.

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Employee Pinterest Resources System 90

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 106

Communications How To Banking Government 106

Solo PR Pro

MARCH 1, 2022

It can be challenging, for example, to draw a story out of a designated subject matter expert who defaults to staying “on message.”. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Prepare an interview agenda. Conduct the interview.

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Interviews Writing Pitching Internal 99

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. By Christine Perkett. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. Can you share an example of one that worked? And he did beautifully.

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Media Sports Agriculture Pitching 96

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. One of the best examples of this technique comes from Douglas Wray who broke down the essence of social media platforms with the help of a donut.

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Storytelling Pinterest B2B Examples 159

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. Great publicity must be earned.

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Radio Print Television Local 100

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170

Education Training Media Training Interviews 170

ImPRessions - Crenshaw Communications

MARCH 1, 2016

For example, for our client Small Town Brewery and its products, penetrating the beer blogosphere was the best way to reach influencers in the category. Blog storytelling has reach. The most prolific bloggers re-purpose their content as part of TV interviews or contributed articles to other media.

Blogging 159

Blogging Interviews Storytelling Community 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. A great example of this is Amazon. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets.

Storytelling 40

Storytelling Brand Branding Wireless 40

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. The next step is to dig into who is getting back to you, how they’ve engaged with you, and what you need to do next in each of these relationships.

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Measurement Pitching Data Media Relations 195

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best. I also enjoy how the tables have turned.

Radio 238

Radio Interviews Community Storytelling 238

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Submit audio to the producer that captures some of the sounds of the story, for example. ” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. See this post for more PR storytelling tips. For example, Mashable, GigaOm, Pandodaily, CNET, and TheNextWeb all used to cover B2B funding.

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How To B2B Pitching Storytelling 149

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., However, your shout outs can also be in your own storytelling.

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Skype Industry Storytelling Interviews 150

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274