B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. Awards and Events. How to Improve Your Press Release Best Practices with Storytelling. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Syndication with video.

Video 116

Video Communications Strategy Product Launch 116

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Major events Speaking of auto shows, Nissan creates event pages where fans and journalists can find the content. ‘So what?

Automotive 117

Automotive Mobile Interviews Video 117

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. PR is about parties and special events. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. As well as pairing with famous celebrities/public figures to #GucciChime for gender equality, they use TikTok to show their exclusive fashion shows, collections, and events.

Brand 71

Brand Branding Marketing Fashion 71

ISEBOX

MARCH 2, 2017

You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR Fuel

OCTOBER 19, 2021

For example: Are you hosting a large event to build awareness for a specific cause? Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market.

Writing 52

Writing Product Launch Storytelling Pitching 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Karen Freberg

JUNE 24, 2019

I’ve been to a ton of educator related events with the promise that these events will help bridge the gap. This is why Cannes Lions is such a draw and a must go to event. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). Building a movement through an event.

Education 64

Education Creativity Pinterest Facebook 64

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. If you create the video in the right way, it doesn’t date the product or site. Some people come to us and say “We need a video for this event, it’s on Friday.”And

Marketing 90

Marketing Video Product Launch YouTube 90

Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Attaching external event data aligns PR efforts with important upcoming activities.

Tools 354

Tools Internal International Resources 354

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

It comes down to product launches. Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact. So not too many companies might have a handbook on how to manage their operations or suppliers or whatever during a pandemic, it’s a once-in-a-century event.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 28, 2017

It pays to work with clients at the outset to set goals that will have a business impact, such as increased websites visits, attributable sales leads or attendees at specific events. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Remembrances can be tricky business, especially when the focus is on an event with a generational impact.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60