Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

FEBRUARY 26, 2019

If your boss asks you to deliver spontaneous remarks at a work event, will you be ready? As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Publicity 134

Publicity Journalism Storytelling Survey 134

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

Onclusive

JANUARY 25, 2019

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. The IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world.

Conference 256

Conference Content Marketing Marketing Internal 256

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Our process for game day is one that we use for most major events at St.

Case Study 113

Case Study Journalism Study Instagram 113

Buchanan PR

JUNE 16, 2022

Although the focus is primarily the day of January 6, it is impossible to tell the story without sharing details of events that occurred both before and after that day. One of my favorite college journalism professors (call out to the University of North Carolina!) This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. NASA invites their Snapchat followers to apply for an exclusive event. Take people behind the scenes to an event you’re attending or inside your office at a team meeting. smartphone users over age 35 now are on Snapchat. Poll your audience.

Storytelling 40

Storytelling Brand Branding Journalism 40

NewsWhip

FEBRUARY 12, 2020

There were a lot of photos of the red carpet and celebrities have even started showing how much effort goes into getting ready for the event, with high engagement reflected on the very visual platform. Katherine is a Content Strategist working at the confluence of journalism + marketing. The coverage got a lot of love on social.

Film 78

Film Fashion Journalism Storytelling 78

Deirdre Breakenridge

NOVEMBER 23, 2016

To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

JULY 23, 2020

These events are supposed to serve as the transition from one big chapter in one’s life to the next, so it has been an adjustment learning to adapt and accept change so quickly. in Journalism and a minor in Integrated Marketing Communications. in Journalism and a minor in Integrated Marketing Communications.

Storytelling 68

Storytelling Journalism Internal International 68

The Hoffman Agency

MARCH 9, 2021

Ever since I was a kid, I loved storytelling. I began my storytelling journey by reading The Magic Treehouse series when I was in 1st grade. I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter. By Hayley Hendrickson, Intern.

Storytelling 69

Storytelling Internal International Journalism 69

NewsWhip

SEPTEMBER 26, 2019

While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. Watching the historic events unfold in real time will only continue to shift and change as the movement grows. Top Instagram Posts from Brands.

Social Media 127

Social Media Media Instagram Facebook 127

Flatiron Communications

NOVEMBER 23, 2014

This month the Center invited me to attend two events in New York: a breakfast talk featuring CNN “Reliable Sources” host Brian Stelter (for whom I had done some work when he toiled at The New York Times), and MediaREDEF ‘s Jason Hirschhorn who has a storied history in the digital entertainment biz.

Storytelling 34

Storytelling Television Radio Media 34

Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. On the PR side, Cross Pen is looking to “borrow” the news event as a way to shine the national spotlight on its product.

Storytelling 60

Storytelling Transportation Journalism Exercises 60

Solo PR Pro

DECEMBER 27, 2022

Laura landed an opportunity with the Center for Information and Study on Clinical Research Participation (CISCRP) out of Boston to help them with their Houston-based event — a $10K project for one month worth of work! Gayle was the only sole practitioner to win awards this year. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms.

Case Study 97

Case Study Storytelling Study Social Media 97

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. PR is about parties and special events. PR is all about spin. ” But for most public relations professionals, the word is distinctly negative.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Eye contact, hand-shaking, even violent outbursts all serve to better acquaint each person in the chain of events. We also see Ryan Gosling’s character make creative use of the building game Jenga.

Film 149

Film Real Estate Banking Financial 149

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. But these are the exceptions, not everyday occurrences.”.

Trends 150

Trends Publicity Data-Driven PR Government 150

Ishmael's Corner

AUGUST 9, 2016

The Art Of Storytelling In Business Communications And Public Relations. As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Agency Communications Publicity 60

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. After that summer, I changed my concentration in the journalism school and never looked back! She introduced me to PR and showed me the ropes, I was hooked from there! It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MARCH 10, 2016

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. As an influencer, I would be offered invitations to events, behind-the-scenes access and free tickets. But I would still have to pay to get to the event. Influencers want to work with you.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . How did you make the switch from journalism to PR? It’s all storytelling. They must be truthful and factual. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. From being so involved in getting it off the ground to then being at these events unveiling the courts to these communities and seeing the looks on kids’ faces, that was very rewarding. Why or why not?

Sports 113

Sports Travel Television Agency 113

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). My most valuable experience came from pursuing a multimedia journalism degree at San Jose State. I hear the view in Cannes in May isn’t too bad.

Film 60

Film Internal International Storytelling 60

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

Critical Mention

JUNE 24, 2018

It can include communications consulting, speaking at events, training sessions, etc. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries.

Publicity 52

Publicity eBook Ethics Resources 52