Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. She thrives at the intersection of content and community, and has been a relationship builder, podcast producer, event planner, problem solver, social marketer, project manager, and TEDx speaker.

Community 150

Community Creativity Content Marketing Infographics 150

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An executive thought leader’s keynote speech or remarks at an industry event or conference should always be professionally videotaped. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. When used as part of an event promotion, it produces content that can be used before, during, and after that event. It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. What are some other services you offer to clients in addition to PR? That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 27, 2023

To make the most of the news cycle, you should issue press releases after significant events or announcements as soon as possible. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

NOVEMBER 6, 2018

Filling in the milestones of your business on this feature is a great way to demonstrate key events in your business’s history. Alternatively, you can create an infographic displaying the same information. Grace Carter is a storyteller from Australian Help and OX Essays services. Involve your customers. Until next time!

Social Media 65

Social Media Media Writing Infographics 65

Waxing UnLyrical

APRIL 6, 2015

Will Give Local America Be The Largest Crowd Funding Event in History? I know this makes two posts promoting a client/event, but it’s a really cool event. And, in fact, if you work for or with a nonprofit, you should think about signing up. Fundraising Lessons from HONY (Humans of New York). ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

Journalistics

JULY 6, 2013

How ready are you to deal with a real-time marketing & PR event? This is all about preparation, monitoring, waiting and swift action when the event occurs (that is, executing on your plan or improvising around the unexpected). Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

Shift Communications

OCTOBER 31, 2016

IBM’s World of Watson and events like it are how we grow. Let’s look at a few key trends from the event for PR professionals. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. PR isn’t just press releases and bylines. It’s information. And we’d deserve it.

Analytics 60

Analytics Data Analysis Technology 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. Even with all the technology and social media, etc.,

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Remembrances can be tricky business, especially when the focus is on an event with a generational impact. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

The Proactive Report

JANUARY 30, 2015

The event was sold out with standing room only attendance. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. So quite a line up. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Develop visuals that are relevant to current events and consumer taste. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. But modern media organisations operate on low overheads and slim margins, typically supported by other revenue streams such as awards and events. What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

” He described the Vox mission to The Content Strategist and other reporters at a recent press event. Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment.

Media 99

Media Journalism Content Marketing Education 99

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. We no longer have to rely on events or the media to get the story out. What are we creating? Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. If a piece of content is “ snackable ,” it means it’s designed to be engaged with in a single sitting. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85

wiredPRworks

DECEMBER 1, 2015

Make old content new again by digging into archives for old pieces that apply to current events. Infographics offer an engaging way to share statistics, tell a story or show a process. She is passionate about storytelling and connecting with audiences. Share them with new commentary to provide context.

Social Media 40

Social Media Media Infographics Storytelling 40

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. that might have otherwise gone unnoticed while tracking all events in a single place. TechCalendar. Google Analytics.

Tools 125

Tools Analytics Software B2C 125