Events Infographics Storytelling Writing 
Sword and the Script
DECEMBER 22, 2020
Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).
Solo PR Pro
OCTOBER 18, 2022
Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR. The world of media relations is changing.
Marketwired
FEBRUARY 23, 2016
Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. I promise you’ll be glad you did.
Critical Mention
NOVEMBER 6, 2018
Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.
Beyond PR
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.
Burrelles Fresh Ideas
JUNE 27, 2023
To make the most of the news cycle, you should issue press releases after significant events or announcements as soon as possible. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Remember, stories are powerful.
Beyond PR
MAY 17, 2018
A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.
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