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PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. You can download the full State of AI in PR report on their website. (We If true, the share of PR pros reporting that they use generative AI may be a bit inflated. I’m not convinced.

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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent a bad actor. PRSA has a code of ethics.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

As PR Daily’s Allison Carter reported , “Purina’s statement was clear, expressing empathy for pet owners and their fears while not mincing words: It wasn’t them. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

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New ethical culture report reveals the impacts of the pandemic on corporate accountability

Agility PR Solutions

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

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