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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented tech workers like engineers and programmers want to be part of a culture that fosters innovation, and the real-life narratives can be very persuasive.

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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

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Positioning Your Company for Investors

5W PR

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. The more people I get to interview, the merrier.