The Hoffman Agency

MAY 9, 2018

Companies, frustrated by the lack of ROI from announcements, send PR to pummel journalists into submission to write about announcements they don’t care about. To better align PR-generated content with journalistic demand, we need to put more energy and investment in creating content that’s not in the public domain.

Media Relations 28

Media Relations Media Storytelling Exercises 28

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. They just don’t have the synergy — um, energy.

Pitching 138

Pitching Report Writing Energy 138

PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills?

Pitching 58

Pitching Media Journalism Data 58

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. I primarily cover product, vehicle reveals and first drives, so that’s where most of my energy is spent. Basically, I do everything (or at least it feels like I do, LOL). .

Meeting 67

Meeting Automotive Media Airlines 67

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. Whether through media relations or content creation, we’d love to help you tell great stories.

How To 60

How To Marketing Resources Journalism 60

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Who do you think has great public relations? That’s ego, I know; it’s something I’m working on.

Energy 53

Energy Measurement Internal International 53

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. And social media also sits at that table. What are we doing?"

Healthcare 102

Healthcare Real Estate Social Media Energy 102

ReimaginePR

NOVEMBER 29, 2016

As a communications professional, I view elections as a series of public relations strategies and tactics. Speech writing? Media relations? Trump and the alt-right (arguably/ironically a politically correct moniker for modern white supremacists) acted in tandem, playing off each other’s energy. Double check!

Ethics 120

Ethics Groups Social Media Construction 120

Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Brands serious about their content strategies must put KPIs in place─ones related to metrics like engagement and lead generation─and track their efforts carefully against them.”. Send us a link!

Marketing 61

Marketing Content Marketing Energy Measurement 61

Journalistics

NOVEMBER 14, 2019

I’ve toyed with starting things back up a few times over the past few years, but I’ve finally realized it’s time to move on and free my mind and energy for some new projects. I know many of the contributors from the list above have accomplished many great things since writing a blog post or two for Journalistics.

Blogging 40

Blogging Journalism LinkedIn Energy 40

wiredPRworks

JULY 25, 2016

We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. L'Oreal Thompson Payton , Media Relations Manager at Girl Scouts of Greater Chicago and Northwest Indiana. Jim Conti , Director of Talent at Sprout Social.

Conference 40

Conference How To Creativity Energy 40

The Hoffman Agency

JULY 16, 2019

The ongoing need for creativity in public relations. Take a media relations campaign, for example, or ongoing content creation for a corporate blog. Tips for structuring a creative PR programme.

Creativity 41

Creativity Energy Ethics Course 41

Communications Conversations

DECEMBER 13, 2019

He was a natural networker and community builder – full of more energy than anyone should be allowed. Years later he came to work with us at Risdall to help build the social media and content function. I noticed that his other posts mostly focused on agency wins, public relations campaigns and awards. job postings.

Blogging 78

Blogging Agency Community Local 78

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Shift Communications

JUNE 4, 2015

Conversely, early and mid-level professionals bring energy, passion and new perspective. Media relations alone doesn’t cut it. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on.

Reputation 60

Reputation Groups Exercises Energy 60

Beyond PR

JULY 28, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Don’t just write this feedback down — actually do something about it. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire.

Employee 80

Employee Journalism Data Technology 80

MaccaPR

FEBRUARY 25, 2015

Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST. Because we are not going to write 10 stories a week about even the biggest companies in the state.". Interviews Media Relations'

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Because of this, you can’t take the quantity of media coverage at face value.

Report 40

Report Media Television Radio 40

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way. So you best come back to earth with the rest of us.

Publicity 49

Publicity Interviews Media Relations Company 49

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? We put so much energy into trying to be thought leaders in many respects we have forgotten about the power of being the facilitator. Most people can write.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. While that’s neat, your friends thinking what you write is awesome is relatively meaningless in the big scheme of things. Image: Thinkstock. It’s thoughtful and relevant.

Measurement 40

Measurement System Blogging Facebook 40

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations. It’s also a lot more fun.

Report 40

Report Pitching Google LinkedIn 40

Bad Pitch Blog

JANUARY 30, 2006

The subject line alone plunges to new depths of media relations sloth. This allows us to ignore the punctuation and writing atrocities committed here. And if you have to add an exclamation point, your writing is weak. We need to save up energy for our next post. Subject : FW: text for editor/analyst blast Hi!

Pitching 40

Pitching Technology Enterprise Energy 40

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. An example media relations workflow is set out below. Writing a blog post? For example: writing a blog post. Directing your energy on creating value instead of waste is the direct route to higher profitability.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. . PR (and related disciplines) value and knowledge curation. Mindfulness regarding time and energy. “Writing makes me aware. Start a blog because you love to write. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49