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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly. Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 99
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 126
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195
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The Skimm: THE case study for employee social advocacy

Communications Conversations

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Every employee advocacy blog post or article you’ll read will state this claim.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. billion global market for Media Intelligence/PR software and information solutions.” It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 147
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An $8 Billion Lesson in Strategic Decision-Making

PRSay

A software company down the street from me got acquired this past year for $8 billion. Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. But it wasn’t.

Software 141