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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? When an organization incorporates voices from local communities in its development process, the results are crucial insights that ensure their products will be used and embraced.

Local 101
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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

For example, highlighting initiatives to reduce carbon emissions or supporting local communities can demonstrate the company's commitment to being a force for good (The Page Society). Corporate communicators should develop clear, consistent messaging that aligns with the company's values and purpose.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

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DEI Initiatives: Hey Alexa, Should I Issue a Statement For This?

Shift Communications

By Stephanie Chan, Account Director, Technology. Take the time to educate yourself, your team and leadership about the unfolding events. At SHIFT, we’ve worked with clients to share statements on social pages or with their employees only rather than public channels because the events were close to their hearts. And that’s OK.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.