Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” What will happen?

Marketing 88

Marketing Employee Leadership Local 88

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Another effective strategy is localizing your content. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. Confidence flows from competence.

Leadership 163

Leadership Meeting Employee Internal 163

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. After the first year of COVID we reorganized communications and marketing at ZF.

Local 94

Local Internal International Crisis 94

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Shashi Bellamkonda, CMO, Surefire Local. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 190

Employee Policies Agency Study 190

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. We’ve worked with executive teams to engage employees. It’s an issue that is most acute in market most affected by the virus.

Communications 125

Communications Crisis Leadership Sports 125

Sword and the Script

SEPTEMBER 4, 2018

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. The competition gets a vote in your marketing too. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership.

Industry 73

Industry Marketing Trade Shows Leadership 73

Stephen Waddington

OCTOBER 13, 2020

The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations. Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future.

Report 144

Report Communications Government Crisis 144

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? to enter leadership roles. Localization is key. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Prospect: No, we don’t have anything like that. Us: OK, no problem.

Handbook 36

Handbook Trade Shows Employee Local 36

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Executives seek to amplify their own voices through “thought leadership.”.

Communications 148

Communications Employee Leadership Writing 148

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. It is not advisable to have an employee of a communications firm present in the interview situation. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. That’s leadership.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Taking care of communications staff.

Communications 189

Communications Crisis System Healthcare 189

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. Your local grocery store issues updates about what’s in stock every few hours.

Communications 218

Communications Employee Video Crisis 218

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Freelancers received a government invention this week.

Crisis 167

Crisis Government Privacy Sports 167

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

5W PR

OCTOBER 17, 2019

Certainly it isn’t always practical to completely change the look of an office or to vacate a lease simply because the employees would rather take up space in their local WeWork office. Any business can solicit feedback from its employees. Take the digital marketing industry as an example.

Real Estate 60

Real Estate Employee Creativity Small Business 60

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ve also found the gray space between PR and marketing is shrinking.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 90

Employee Internal International Training 90

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Another interesting number in the earning presentation is the total addressable market (TAM).

Software 121

Software Case Study Advertising Advertising 121

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees. The two are not the same.

Crisis 180

Crisis Airlines Brand Branding 180

Communications Conversations

SEPTEMBER 28, 2021

It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, spend a lot of time trying to convince customers to hit. Finally, let’s look at a local exec with a bit smaller following. We want our customers to share.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Market influence. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Have they changed due to market forces or competitive challenges? ” It’s tactical and speaks to what employees should strive to do every day.

Brand 160

Brand Branding Film Internal 160

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies. Business models, on the other hand, are not assessed.

Company 59

Company Report Government Local 59

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Maybe they don’t do their taxes, or they don’t treat their employees or customers fairly.

Real Estate 52

Real Estate Reputation Company Employee 52