Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Other resources may be internal. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Holmes and her executive team could have successfully communicated sincere concern, compassion and shown with action that poor practices were being addressed with corrective measures. “As

Ethics 98

Ethics Employee Crisis Internal 98

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability. There are two types of captions: open and closed. Transcripts are the textual content of recorded material.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

JULY 6, 2021

The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”. Media monitoring.

Pitching 89

Pitching Report Software Survey 89

PR 20/20

FEBRUARY 8, 2021

Internal workflows that haven’t sent a notification since that last website redo. Full campaigns that feature email signatures of employees who no longer work for your company. Where is there a need for defining or assigning a campaign to measure success holistically? Nurture streams that hinge on outdated enrollment criteria.

How To 113

How To Trends Trade Shows Data 113

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. I’m backing Pete Holt for CIPR President in 2022. Where do you stand on the PRCA?

Meeting 78

Meeting Government Energy Employee 78

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 97

Case Study Study Guidelines Internal 97

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

AUGUST 28, 2017

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis.

Blogging 87

Blogging Handbook Sports Internal 87

The Resolution Blog

JULY 9, 2018

You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. Don’t forget all the employees all have social channels too. How about referring to coverage in any sales, onboarding or confirmation emails?

Retail 168

Retail Internal International Twitter 168

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. What influencers does PR use?

Survey 96

Survey Journalism Study Pitching 96

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. For reference, here’s a list of PR technology companies I’m watching. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Maxim Behar

APRIL 11, 2024

I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. Just observe the videos shown on international television, if shown at all.

Television 59

Television System Interviews Travel 59

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 81

Report Company Data System 81

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

PRSay

JUNE 1, 2016

PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University. For the full survey report, see [link] ).

Survey 60

Survey Study Training Leadership 60

PR Conversations

SEPTEMBER 18, 2014

“This tight focus stood out in the Canadian results,” stated Thurlow, further noting, “US and Australian practitioners have much more multinational and international scope.”. PR professionals aren’t being vigilant about program measurement and evaluation. Key takeaways.

Study 99

Study Measurement Survey Education 99

Communications Conversations

OCTOBER 25, 2018

One of my peers actually referred to social as “Demand Gen”, to which maybe was a tad too far. Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Brands are continuing to hone their internal social media processes as they continue to mature.

Social Media 89

Social Media Trends Media Instagram 89

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Internal communications. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it. Influencer relations. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices. .”

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring.

Marketing 64

Marketing Pitching Corporate Tools 64

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GNP Company’s Berling also points to the value of consistent measurement.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices. .”

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc.

Travel 79

Travel Case Study Creativity Advertising 79