Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Growing any team is a leadership challenge. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale. That’s what I draw from a post by Jason Miller on the LinkedIn Marketing Solutions EMEA Blo g titled: The impact of employee content sharing.

Marketing 72

Marketing Employee Survey Social Media 72

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. What’s so appealing about these podcasts for clients?

Company 113

Company Interviews Print Pitching 113

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Visuals : Traditionally, communicators have been trained in writing. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Employee relations. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

AUGUST 5, 2015

“Establishing that your company’s blog is written by an actual person,” says our agency’s social media director, Christina Milanowski, “not only helps to advance your expert positioning and thought leadership platform - it also makes your content more relatable from a human perspective.”. Bylined Bloggers Build Employee Retention.

Blogging 48

Blogging Employee Corporate Google 48

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

PRSay

MAY 18, 2016

If they visualized the data in a chart or infographic. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. What would be even better? Conclusion. This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. GR8 thought leadership insights from Jeff Sheehan Be Engaged! John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 13, 2016

10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. Product specific webinars probably won’t work.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. After all, affecting change is much about leadership and sharing a clear vision. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

Quoting from a resume that’s currently on my desk: “Volunteered 100+ hours and strengthened personal leadership skills by motivating 1 st -year students.” Think: A simple infographic about you). That one I noticed! How can you contribute from the first day on the job? And, if you can’t let go of design elements, use them minimally.

Agency 48

Agency Real Estate Social Media Writing 48

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? And, it didn’t just tell, it showed. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

NOVEMBER 12, 2018

Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Content output: 5+ blog posts a week, 1 video per month, 1 infographic per quarter, email newsletter 3x a week, 4-6 reports or e-books per year. Can you write a new thought leadership argument based on data you collected a few months ago?

Content Marketing 111

Content Marketing Company Strategy How To 111

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader. I’m not alone either.

Content Marketing 111

Content Marketing Marketing Media SEO 111