Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

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Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform.

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5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. They crave a variety of engaging formats.

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5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

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Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

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Infographics Financial Video Leadership 78

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! The lightbulb went on!

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Infographics Communications Leadership Social Media 266

Deirdre Breakenridge

DECEMBER 29, 2021

As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences. Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . .

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eBook Infographics Ethics Study 339

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

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Reputation Corporate Content Marketing Survey 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Data makes great thought leadership.

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Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

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Survey Marketing B2B Study 178

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

SEPTEMBER 11, 2023

Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience. Thought leadership Positioning the researchers as thought leaders in their field enhances the credibility of the research. Storytelling humanizes the research and makes it relatable.

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Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Promote Your Thought leadership With a Press Release . A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

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Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it?

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Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

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The Hoyt Organization

FEBRUARY 12, 2024

When creating your strategy, ensure your objectives for using LinkedIn showcase what truly matters to your organization – be it brand awareness, lead generation, or thought leadership. Imagine posts springing to life with images, videos, slide presentations, and infographics.

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Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Deirdre Breakenridge

AUGUST 28, 2019

My FEEL First research and the accompanying model [ Note : this is the 2nd iteration of the Infographic] came to life after the tragic loss of a loved one, my stepdaughter. You’ll also let your passion loose for others to get excited and for them to find synergies with you. I had to say goodbye to a cherished relationship.

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Ethics Infographics Video How To 262

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Growing any team is a leadership challenge. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 78

Creativity Study Survey Advertising 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

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Storytelling Data Survey Financial 149

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Journalists want to break stories and stay on the cutting edge.

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Conference How To Infographics Leadership 120

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

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Brand Branding Media Infographics 120

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

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Leadership Survey Education Exercises 81

PRSay

MAY 12, 2023

The second way to make numbers more relatable is to display them as infographics. For example, if you want to celebrate the completion of a corporate roadshow, then you can put the mileage the group traveled in context by writing something like, “the team racked up enough miles to go from Boston to California three times.”

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Employee Communications Storytelling Corporate 150

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. 36% said leadership appetite for making investments when a return is not immediately obvious. right click infographic an open in a new window, then click on image for higher resolution ). * * *. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

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The Proactive Report

OCTOBER 9, 2015

Q10: How can you discover and share content that establishes thought-leadership on Twitter? Do some analysis of that content and add your insights to show your thought-leadership. Create original infographics that give a unique perspective on a topic. Social media is called that for a reason – it’s social.

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ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. Use coverage to demonstrate results to leadership. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

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ImPRessions - Crenshaw Communications

MAY 6, 2016

A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. I love including images, diagrams, infographics, or any other visual elements to a piece that will make it more valuable to the reader. What kind of stories are you looking for?

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Infographics Technology Pitching Education 120

Contently - Strategy

JANUARY 17, 2024

Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information. Thought Leadership and Expertise In an industry characterized by complexity and constant change, being recognized as a thought leader signals authority and innovation.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.

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Interviews Infographics Media Media Training 157

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

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Survey Trends Communications Storytelling 72

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

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Shift Communications

JANUARY 2, 2019

If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Process & Editorial Planning. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

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Analysis Infographics Internal International 95

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day.

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Agency Analytics Creativity Social Media 136

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. They also can be broken so as to emphasize a key point.

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