Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them.

Internal 93

Internal International Employee Leadership 93

Melissa Agnes

APRIL 16, 2018

Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. This exercise will help you spark discussions and gain necessary awareness. This type of exercise offers more than a traditional tabletop.

Internal 133

Internal International Crisis Exercises 133

Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. This raises the point that incentivizing customers is largely an exercise in relationship management.

Case Study 123

Case Study Study Company B2B 123

PRSay

JUNE 23, 2021

Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

Melissa Agnes

MAY 23, 2016

I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. 2- Each stakeholder group should have representation at the crisis management table.

Crisis Management 176

Crisis Management Government Crisis How To 176

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 185

How To Leadership Interviews Google 185

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR in High Definition

NOVEMBER 30, 2023

More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. Instead of going in at the deep end when it comes to exercise, try making small changes. And we should be doing more if it. Remember, we’re not starting new, we’re trying to improve what we already do.

Exercises 71

Exercises Employee Energy Communications 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation. A client-agency mismatch.

Agency 205

Agency Pitching Internal International 205

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. Ensure that your employees can truly represent you in every aspect of your business. Here are the highlights.

Leadership 55

Leadership Employee Airlines Construction 55

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Don’t let budgets hamstring your thinking. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. And, one of the best things about The Muse? The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

SEPTEMBER 10, 2020

Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Scott is also an employee at Life Time Savage now. Outside of work, I really appreciate having extra time in the morning for running and exercise. It makes the job really fun.

Radio 167

Radio Journalism Interviews Energy 167

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. If it’s a junior employee that missed the mark on something or is continually missing the mark or if a client is hell-bent on saying they’re the fastest when they’re actually not, you need to have those conversations. And years later I’m like, it was fascinating.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

NOVEMBER 10, 2021

It’s an exercise in strategy, but also expectation management. Instead, focus on including your brilliant thought leadership or insights right in the post copy. In fact, I’m living proof of this–last week I commented on Sara Blakely’s big move to gift employees $10,000 and 2 tickets anywhere in the world.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PRSay

SEPTEMBER 21, 2020

We have every right to feel the way we feel and to exercise our right to peacefully protest. employees) — have done a lot of work and invested resources [so] it is difficult to quickly state every action, especially when it matters the most.

System 158

System Conference Exercises Resources 158

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. That’s what military leadership is – action in the absence of orders. The process was painful.

Marketing 86

Marketing Guidelines Social Media Conference 86

Beyond PR

FEBRUARY 22, 2018

A company that takes the time to define and shape culture and values is one that employees are proud to work in. They are open to all employees, and center around themes like health and well-being, recognition and communication. Image: Harborside employees welcomed at the Manhattan office as the two locations merge.

Company 70

Company How To Employee Resources 70

PR in High Definition

AUGUST 31, 2022

Multi-year Gallup research found that employee disengagement costs the UK economy £52-£70 billion per year. It can also be a great team bonding exercise as shouts of, ‘that is scarily accurate’ bound around the room. Maintaining robust internal communications. When my wife saw my results, the cry of ‘that’s what I’ve been saying!’

Internal 62

Internal International Communications Exercises 62

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. Leadership team. And it’s our job as communication professionals to influence these experiences and make the most of interactions.

Reputation 48

Reputation Handbook Exercises Groups 48

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. Our data set tells us is about 50% of the employees who have seen something inside the workplace actually chose to say something.

Ethics 70

Ethics Training Financial Survey 70

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. The real answer: to further your leadership ability. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something. So why get your APR?

Ethics 97

Ethics Radio Education Exercises 97

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. Our data set tells us is about 50% of the employees who have seen something inside the workplace actually chose to say something.

Ethics 52

Ethics Training Financial Survey 52

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Land a spokesperson appearance on national broadcast news.

Case Study 60

Case Study Construction Exercises Media Training 60

ReimaginePR

MAY 23, 2015

This is the same college, it was recently revealed, where 10 women recruits allege they have been sexually assaulted by senior cadets and have since sought protection from a lawyer because they feared being thrown out by the college, its leadership accused of displaying protectionist attitudes towards those accused of sexual crimes.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

This is the same college, it was recently revealed, where 10 women recruits allege they have been sexually assaulted by senior cadets and have since sought protection from a lawyer because they feared being thrown out by the college, its leadership accused of displaying protectionist attitudes towards those accused of sexual crimes.

Report 120

Report System Leadership Crisis 120

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be.

Crisis 63

Crisis Crisis Management Leadership Training 63