Employee Exercises Leadership Trade Shows 
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?
ImPRessions - Crenshaw Communications
MARCH 31, 2017
In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Don’t let budgets hamstring your thinking. The reason?
PR 20/20
FEBRUARY 7, 2019
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Take that one-to-one exercise and try to scale that up.
The Hoffman Agency
MARCH 6, 2024
For example, HR materials, employee handbooks? It becomes a tick-box exercise. to enter leadership roles. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Us: OK, no problem. They’re enacting it.
Landis PR
JANUARY 3, 2022
Second, internal communications and communicating with employees will be central to the success of every organization. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication. 1 skill that CEOs value in a communicator.
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