Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed. Click here for more info on the PESO model.

Automotive 90

Automotive Engineering Mobile SEO 90

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. topic that relates to you and your business, move that publication to the top of your list. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We are going to educate the public.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. Public trust in the press has been on the wane. John Elsasser is PRSA’s publications director. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. He joined PRSA in 1994.

Media Relations 203

Media Relations Media Pitching Case Study 203

Sword and the Script

JANUARY 24, 2023

I don’t blame him, the education of marketing in the U.S. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own.

Media 103

Media Advertising Advertising Print 103

PRSay

APRIL 29, 2020

The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., Segments that are hiring include: higher education, law firms and franchises, which are often bringing in freelancers before committing to full-time hires, he said. Greg Beaubien is a contributor to PRSA publications.

Marketing 179

Marketing Financial Crisis Communications Print 179

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Melanoma UK create educational UV exposure posters. Melanoma UK have created posters made from UV paper in a bid to educate the public on the dangers of UV ray exposure.

Social Media 62

Social Media Insurance Insurance Media 62

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Let me suggest a few other ways that landing media placements continues to grow in value: The reach is greater – Many print publications may have disappeared, but the newspapers still prospering are reaching more people than ever before.

Print 78

Print Newspapers Media Skype 78

Polaris

NOVEMBER 26, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Robinson is an English author, speaker and advisor on education in the arts. A lot of nervousness—not so much.

Education 170

Education Training Media Training Interviews 170

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations.

Strategy 97

Strategy Ethics Social Media Data 97

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW!

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 17) “I help companies make more money by getting good publicity.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage?

Print 112

Print Trends Agency Brand 112

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. We’ve got video of some sharks attacking a whale outside the Golden Gate!

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

NOVEMBER 26, 2019

The challenge for Cision is going to be in educating the PR market. A good print ad in the analog world could drive coverage too. The post PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations appeared first on Sword and the Script.

Publicity 92

Publicity Media Advertising Advertising 92

Burrelles Fresh Ideas

AUGUST 15, 2023

Public relations is essential in helping drive growth for countless businesses and organizations. Overview of PR strategies We’re first going to take a closer look at what a public relations strategy is to better understand how it fits into a business and its growth. It’s not just about working hard; it’s about working smart.

Strategy 72

Strategy Measurement Google Case Study 72

Melissa Agnes

OCTOBER 16, 2014

The issue has all sorts of implications including recognition as professionals, education versus training, classroom instruction versus on-the-job experience, and respect for the work emergency managers do both when responding to a disaster and when doing other things to preserve life, property and the environment.

Education 270

Education Government Policies Wikipedia 270

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JULY 30, 2019

A press release is not public relations. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 104

Marketing Comparison Enterprise Technology 104

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

The Hoffman Agency

MARCH 4, 2024

The three accounts I worked on covered governance, higher education and the printing industry. Here are four in particular: 1. Even though all the accounts I was on were B2B tech, B2B tech encompasses a lot. What did they all have in common? They all fit into the B2B tech industry that Hoffman usually works within.

B2B 41

B2B Print Government Agency 41

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. A few of my Seattle-based public awareness clients targeted mainly the city proper.

Print 120

Print Tourism Transportation Film 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. But also assess the brand identity and its ultimate mission, something communications and public relations professionals are adept at. When considering how to make a brand stronger, business leaders often look to operational influences.

Community 92

Community How To Marketing Data 92

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. Additionally, I enjoy the educational side of our Fleet 101 articles. As noted I enjoy the educational side of journalism. My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com.

Meeting 93

Meeting Media Journalism Education 93

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

Radio 78

Radio How To Public Affairs Print 78

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 74

Meeting Automotive Engineering Journalism 74

Critical Mention

AUGUST 5, 2018

He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. He’s most famous for founding HARO (Help a Reporter Out), an online forum for journalists to gather feedback from the public. He also holds a seat on the NASA Education and Outreach Council. @publicityguru. Annie Jennings.

Twitter 77

Twitter Radio Social Media Print 77

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Also think about niche publications that cover your sector.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. Tell us everything. Does it matter? Look at the coverage!

Media 199

Media Interviews YouTube Hotels 199

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

NOVEMBER 14, 2022

I just need to say thank you to the more than 150 public relations executives that have shared their ethics challenges and advice with me over the past 3+ years. My Ethical Voices: Practicing Public Relations with Integrity book launched a month early. If you haven’t picked up a copy yet – you can get it on Amazon. .

Ethics 52

Ethics Print Publicity Education 52

PR Insiders

NOVEMBER 10, 2020

As a result of their responses, let me share a few ideas on what you should be doing that will ingratiate you with journalists and increase your chances of publicity success: Pitch journalists via email. In years past, most interviews with print reports were conducted in person or by phone. Be willing to do video interviews.

Media 78

Media Pitching Print Interviews 78

Stephen Waddington

JULY 14, 2019

As I write this I can hear his exasperation at my lack of English language education. Editing and sub-editing have been a casualty of the shift from print to online. There are publications that hold up high standards. Carol is a public policy executive, writer and professor in Washington. Invite is a verb.

Construction 83

Construction Policies Print Software 83

Beyond PR

JUNE 30, 2016

These are not trade journalists looking to cover the higher education industry; they have their place at other publications. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed.

Radio 69

Radio Newspapers Print Media 69