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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide.

Ethics 95
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 164
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. It comes down to two things – how do you ethically deal with people with agendas?

Report 90
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World Press Freedom Day Celebrates 30th Anniversary & Pays Tribute to Fallen Journalists

Newsfile

By Melissa Strle The 30th anniversary special event to commemorate International World Press Freedom Day is being held at the UN headquarters on May 2nd in New York City. The United Nations Educational, Scientific and Cultural Organization (UNESCO) is organizing this special anniversary event with a full day of activities.

Ethics 52
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I did data communications for our local, state and national reporting.

Ethics 80
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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Apps, social media channels and websites have been switched to providing a local context to government guidance.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. The elective courses allow students to focus on particular areas of public relations.